Video Production for Fabric, Craft & Sewing Supplies Stores

Competition from digital sources and external brands that can offer economies of scale pushing down pricing without pushing down their profits have largely caused fabric, craft & sewing supplies stores across the country to struggle and will likely continue to cause declining annual revenue over the next several years amid this $4 billion dollar industry. Certainly Video Production for Fabric, Craft & Sewing Supplies Stores offers an extension of the brand that can be incorporated into online marketing & advertising scenarios to build audience awakes, boost brand to consumer connections, and generate higher conversions & sales keeping businesses across the industry relevant even in a competitive environment.

For the 31K fabric, craft & sewing supplies stores that continue to provide retail sewing and craft supplies to consumers throughout the U.S., staying ahead of the competition is largely a matter of providing a personalized experience that ecommerce brands cannot so easily engage in, but can it be enough for the consumer?

Beverly Boy Productions provides a wide range of expert video production services for the fabric, craft & sewing supplies stores industry including the creation of expert interview videos, video marketing & advertising programs, in-store training videos, and promotions that are targeted to consumer growth, sales & revenue.

Promotional Videos for Fabric, Craft & Sewing Supplies Stores

Promotional videos are like a first impression for your fabric, craft or sewing supply store. They offer your audience a glimpse into your store and the products you sell. Consider the use of promotional videos that showcase your store events, craft projects, upcoming sales on supplies, or the various products you offer to encourage your target audience to visit your store & make a purchase that will contribute to sales growth.

Promotional videos can be posted on your social media pages, your website, on landing pages, or inside email marketing campaigns to compel your audience to take action. With consumers watching upwards of 100 minutes of video online each day, your craft store can stand to gain a lot of traffic & potential sales from a decision to post promotional videos representing your business in the prominent locations online & on television where your audience is expected to spend their time.

Marketing Videos for Fabric, Craft & Sewing Supplies Stores

While pressure from ecommerce brands & online stores continues to influence businesses in this industry, the true value is behind marketing videos which can be used to grow consumer relationships, increase audience hype, bring visitors into stores, and generate revenue through sales.

Marketing Video Production for Fabric, Craft & Sewing Supplies Stores can:

• Increase organic reach & traffic to your digital platforms including your corporate website & social media pages.
• Draw in prospective customers & build community awareness around your store.
• Offer visual explanations of craft projects, events, or upcoming sales that will draw community interest in your store.
• Increase product sales by offering your audience visual representation of how products work.
• Attract more customers to your brick and mortar storefront.

Whether you use marketing videos at the top of your funnel to increase consumer awareness, at the bottom of the funnel to drive sales & conversions, or anywhere in between, you’re going to love the benefits that come along with video marketing for your craft store!

Training Videos for Fabric, Craft & Sewing Supplies Stores

Training videos are essential not just to internal operations at fabric, craft & sewing supplies stores but also to building a strong community of followers that engage with the brand online, too. Where many businesses benefit from the use of training videos as a means of improving their internal operations, craft stores have the added benefit of being able to provide video based training to their customers, too.

Stores can utilize video training programs to help customers understand & engage in craft projects, to learn how to sew or how to use equipment, and to learn a wide array of other concepts. Certainly training Video Production for Fabric, Craft & Sewing Supplies Stores can be incredibly valuable in terms of creating a strong community of followers that can benefit from the teaching & training modules offered by the brand, but the staff can also benefit from video-based training programs.

Video training:

• Reduces total training time to improve training outcomes.
• Improves overall training costs providing an always available training option that doesn’t have increased costs with increased uses.
• Is always available, easy to access & flexible for staff & employees.
• Features visual training that makes complex concepts easier to understand.
• Results in a 95% rate of information recall compared to less than 10% when written training is provided.

Video training makes growing your craft store fast & simple and does not result in the resource pull that standard training programs can otherwise cause.

Interview Videos for Fabric, Craft & Sewing Supplies Stores

Ultimately, growing audience confidence in your store is essential to keep visitors coming back as well as to draw in new customers throughout your community. Interview Video Production for Fabric, Craft & Sewing Supplies Stores allows you to share the key details of your experience & expertise with your audience so that they can make an informed and conscientious decision to trust in the experience that your store can offer. 

This is important when it comes to drawing consumer interest in the products & services that you offer within your store, but it’s also important to creating community awareness around the various classes or engagement opportunities that exist within your store and are offered to your audience. Ask Team Beverly Boy about the various types of video production that can be used to help you achieve your goals!