Video Production for the Retirement Community Industry in Philadelphia
The retirement community industry generates over $75 billion with employment of over 1,000,000 personnel. Additionally, retirement communities are expected to increase with the anticipated post-COVID 19 economy recovery. So, coming up with a strategic marketing campaign is essential if you want to be ahead of your competitors. Video Production for the Retirement Community Industry in Philadelphia is beneficial compared to other ways of advertising for the 50,000+ nursing homes across the U.S. We also service video needs of retirement homes in nearby cities like Camden, Yeadon, Gloucester City, and Darby.
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Video production is a necessary service that contributes to an effective marketing strategy for retirement communities. It allows you to directly reach out to potential residents while reassuring current clients of your commitment to their care. At Beverly Boy Productions, we work together with Philadelphia retirement homes to create powerful promotional videos, virtual tours of the homes, expert interview videos, and customer testimonials. Through video production, our team will show a community of caring staff members, great activities, healthy meals, and fun interactions offered at your facility. This results in an increase in audience engagement with your facility.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is the first step in attracting new residents. In order to retain the current ones, promotional videos help to also inform existing patients of the new services available in your facility. Promotional Video Production for the Retirement Community Industry in Philadelphia is a direct way to market your services to the target audience, making it easier for them to finalize their decision and select your company as their retirement home.
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Promotional videos for retirement communities are more effective when designed to be short and captivating. While they indeed work for TV adverts, most brands display their promotional videos on online platforms like the company’s business website, email campaigns, and social media pages. These are some of the sites that have more online engagements and that your target audience can easily access. Now, the average internet user spends nearly two and a half hours on social media, and this amount of time is anticipated to increase. With that knowledge, video marketing becomes a big deal to business. Creating a brief and effective promotional video on your social media page is an easy way of responding to inquiries which could further increase engagement, invite new residents, and efficiently share your staff and real residents’ experience with the world. We also offer video services in surrounding counties like Bucks County, Burlington County (New Jersey), Camden County (New Jersey), and Gloucester County (New Jersey).
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Philadelphia is beneficial to all types of companies. With over 82% of the internet consisting of video content, this is an excellent asset to employ as the company’s marketing tool.
Whether you’re a continuing care community, a nursing home, a village, or supportive housing, video marketing is the most reliable way to help families find your business. The following are some of the many benefits of video marketing:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers a unique way to show others what it means to be in this industry, and portray how passionate the staff is about catering for the needs of your residents.
Video Production for the Retirement Community Industry in Philadelphia is an effective marketing strategy that will help families who are in search of a trusting community to let their elder family members reside in your retirement homes. To successfully produce a professional marketing video for your retirement community, your company needs to hire a professional film crew; that is where Team Beverly Boy comes in. We will produce amazing videos that will draw in new families as well as keep the families you already have satisfied with your services in the retirement community.
This type of video content will also further determine the type of retirement community and senior living options, which can include:
Age-restricted communities
Independent Living
Continuing Care
Assisted Living
Nursing Homes and Skilled Nursing Facilities
Continuing care
Convalescent home
Convalescent hospital
Old folks’ home
Retirement facility
Training Videos for the Retirement Community Industry
Training in the retirement community industry is important in ensuring the company keeps on running. Choosing a senior living home is a big decision, therefore, training new senior care professionals is very essential in this industry. Our team produces personalized training videos that eliminate problems that come with traditional in-person training. This offers a chance for the owners of the facility to save time and money while up-skilling the expertise of their senior care professionals.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are engaging and highly retain the attention of your senior care professionals while keeping training consistent in all departments of your company.
Training through video Production for the Retirement Community Industry in Philadelphia will help advise prospective senior care professionals about the type of senior care facility options that they may be desiring to foster their knowledge in, which include:
Independent Living
Residential Care Homes
Respite Services
Assisted Living
Memory Care
Skilled Nursing
Retirement Community
Interview Videos for the Retirement Community Industry
You might think that “interview videos” are all about job applications, but interview videos for the retirement community industry are composed of other types of videos. They include expert interview videos for retirement communities that share the attitude of company professionals and messages of company leaders. In addition, there are customer interview videos that share genuine experiences of residents; they help to affirm the company’s credibility in offering a quality service for those seeking retirement homes. Our video services are also available in 19019, 19093, 19103, 19107, or 19050.
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Each of these videos don’t feature senior living services like any other service or advertisement, they are windows that show you are a community of caring staff members and residents who are living as fulfilled aged people. They are effective at sharing insight from professionals as well as from the elderly people in your homes. Interview Video Production for the
Retirement Community Industry in Philadelphia is a unique way to help your senior care facility stand out above the rest. If you’re interested in sharing your company’s leadership to your audience or how your residents engage with the caregivers, contact our office and work with our film crew to produce the most engaging videos that will create a great first impression to potential clients.
