Benefits of Incorporating Website Videos with Talking Heads Into Your Blog
There was once a time where the use of talking head videos or any form of video in a blog post was almost unheard of. Video was just so expensive to produce that few bloggers could afford to consider the idea. But times have changed, and talking head videos are more affordable than ever to produce and they’re more important than ever to include on your website or blog! In fact, the inclusion of Website Videos with Talking Heads into your blog posts can have a number of key benefits for your business or brand.
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At Beverly Boy Productions we work with brand owners that want to take advantage of the use of talking head videos for their websites to build up the level of audience trust and overall authority that they have with their blog. Whenever clients ask us whether we think they should include Website Videos with Talking Heads in their blog we ensure them that not only is this a great idea, but that there are several valuable benefits to be gained as a result of this decision.
If you’re wondering whether a talking head video is right for your blog, consider the following benefits:
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Talking Head Videos Improve Blog Reach
If you’re writing a blog you’re probably reaching a certain group of people that are mostly interested in reading and that’s great, but what if you could increase your reach? Website Videos with Talking Heads are a great way to improve your blog’s reach so that you can interest a larger group of people including not only those who enjoy reading.
Those who are interested in watching what you have to say on video, too. And since many people don’t have a high reading IQ, the addition of video opens your blog to a much larger audience.
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Talking Head Videos Make Your Blog Content Easier to Digest
With your new audience in tow, your decision to produce website videos for your blog is going to have another major benefit – increased audience understanding of your content. Because videos are easier to digest than written content, even people who might love to read your blog could find additional value in what you have to share if you do so in video form.
In fact, people retain about 20% of what they read, but they retain up to 90 or 95% of what they see in video, so your decision to include the details of your blog in video form will improve audience understanding of your content, too.
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Talking Head Videos Give Your Content a Human Touch
Video has the power to improve audience trust, but nothing gives your blog more of a humanized touch than a talking head video that includes you speaking to your audience on camera. In fact, many audience members are more inclined to purchase from a business website or blog that includes a talking head video which directly represents the people behind the brand so this is not only a great way to improve audience trust by giving your brand a human touch, but it’s also a great way to increase your conversions and sales revenue.
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Videos Increase Engagement Across Your Website & on Other Platforms
By deciding to incorporate Website Videos with Talking Heads into your blog posts you’re improving the likelihood of your content being shared and engaged with online. In fact, the addition of videos on your blog will not only increase engagement across your blog post, it will increase the likelihood that people will share your content on social media and elsewhere online.
Video is the most rapid growing form of content across social media and on the internet in general, so your decision to include video in your blog is one that will almost certainly lead to increases in your brand recognition, social shares, and social trust, too.
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Talking Head Videos Improve Audience Trust & Conversions
When you incorporate Website Videos with Talking Heads that represent the core people behind your business or blog you can benefit from many different things but none are as powerful and valuable as the improved audience trust that comes from video content.
In fact, audience’s love video so much that many will admit they are not interested in businesses that don’t share video. Likewise, many will state that they look for brands that share video, and when they do, they trust the business and the business owner more than they otherwise would.
With trust comes increased conversions for the business owner. Video increases the click through rate for your website or webpage, it increases the time that consumers stick around on your blog to read or engage with other content, and it increases the overall value that consumers see in your brand. All of this leads to higher conversions which can result in increased revenue for your business, too.
Want to learn more about incorporating Website Videos with Talking Heads into your blog? Give Beverly Boy Productions a call, today!
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