5 Animated Product Explainer Video Ideas for Your Business

An animated product explainer video can do a lot of good for your business or brand, but sometimes having the creativity to come up with ideas for animated explainer video content can be tough. Most brands are finding that they need a variety of videos and different types of content to attract audiences at various stages of the sales funnel and with various backgrounds and likes. If producing an animated product explainer video for your business sounds like a daunting task for you, simply because you don’t know what you should really focus on, we’ve got some ideas for you!

At Beverly Boy Productions, we specialize in full-scale video production services and have more than two decades of experience. Our professional crews know how to grab the attention of your audience and make amazing impacts with the video content we produce. Give us a call to produce an animated product explainer video that’s just right for your business or brand!

Here are a few ideas that tend to work well when it comes to producing animated product explainer video content:

1. Animated Product How-to Videos

Explaining how to use your products can be challenging, especially if you intend to do so without the support of visuals, but animated production explainer video content that incorporates the use of detailed animations and representation of all the complex features involved in your products can help! In fact, the classic how-to video, paired with animations and intricate data supporting your product, can help your audience understand exactly how your product works, what it takes to use your product, and the various features that are included in your product which may not be present in competitor products.

If you sell a product that is particularly complicated to use, an animated production explainer video can definitely help! Use this kind of video to show off everything from how-to get the best use out of the product to how to utilize hidden features. People will love being able to see the product in action and they’ll appreciate the value this adds to your brand.

2. Animated Product Installation Videos

Do you sell a product that requires installation such as a software product or physical product that must be installed in your home, car, office, or elsewhere? Animated product installation videos showcase the detailed, step-by-step process of installing your product so that the consumer can start off with the product installed correctly. Producing animated product explainer video content that represents smooth, hassle-free installation will not only create more satisfied customers or clients, it can limit the number of customer service calls that come in from customers that would otherwise have trouble installing the product to get the most out of the features it provides.

3. Animated Product Close-Up Explainer Videos

The animated product explainer video that represents a close-up view of the product and what it provides can help your team close more sales. Consider a close-up review or representation of your product so that consumer questions are answered and concerns about important features or details can be limited. To use words like “amazing quality” and “excellent craftsmanship” in a written product guide or webpage will only go so far, but when you incorporate an animated product explainer video with close-up details of the product and its craftsmanship or quality, consumers can see exactly what you mean.

This type of video is ideal for product pages, landing pages, and for use in email marketing campaigns. Not only can you explain details about materials and craftsmanship, but you can also offer insight into key features or details of your product that might make it stand out against the competition.

4. Animated Product-in-Use Videos

Want to show off your product in-use? Animated product explainer video content that actually showcases your product in-use can help you to outshine your competition and prove value to your customer. If you’re having trouble building up trust in your product, particularly for new products or products that have special features which make them stand out against the competition, consider creating a product explainer video that physically shows your product in use and compares or contrasts important features and benefits that your product can provide. This is a great way to build trust among your audience and increase understanding of exactly what kind of value your products can provide.

5. Animated Product Background & Story Videos

Producing a video that showcases your product in a way that helps consumers feel connected and personally compelled to purchase from you is incredibly important to the success of your marketing campaigns. When you produce an animated product explainer video that highlights the background or story behind your products you can build a sense of value and personal connection among your consumer as they decide to support your brand.

Product story videos, particularly the animated product explainer video that represents the detailed story behind why a product was made, how it’s made, and what it can do for consumers will help your audience resonate with your brand. These videos are great for use on your homepage, the “About us” page, and anywhere you need to help consumers gain trust in your product or brand!