Quick Tips for Getting Customer Testimonials that will Build Trust in Your Brand

Customer testimonials are one of the leading methods of building trust among consumer audiences to generate higher revenue, increased audience awareness, and stronger value for your brand. In fact, customers admit that they’re willing to spend upwards of 31% more on a business if it has strong customer reviews. Revenue isn’t the only benefit, though. Customer testimonials also result in increased purchase decisions, 88% more recommendations from friends and family, and even increases in traffic, clicks, and rankings, too. 

If you’re interested in tips for getting customer testimonials that you can share across social media, your website, or anywhere else that you’re marketing your business or brand, Beverly Boy Productions has got some advice for you! With more than two decades in the film production industry and crews worldwide, Team Beverly Boy can’t wait to share the details surrounding customer testimonials with you! 

Follow these quick tips for getting customer testimonials that will build trust in your business or brand.

1. Ask for Customer Testimonials

It may not sound like much of a tip, but you might be surprised at the fact that many business owners, marketers, and others involved in the marketing and growth of a business do not realize the underlying value in actually asking for a customer testimonial! In fact, there are entire articles, blog posts, and individual tests that prove just how much fear there is surrounding customer testimonials and the importance of simply asking customers for their review of the products, services, or relationships that the customer has with the business, owner, or brand.

Looking for a way to overcome the fear of the “ask”?  Try the following:

• Remind yourself, the worst that can happen is that your customer might say “no” to your ask! That’s all. It’s not so bad, is it?
• If you’re worried that they’ll say something negative, and you’re aware of what the negative review entails, then you should be honest with yourself and take the steps to solve the problem hat your audience has with your business or brand so that you can ask for the review without worry.
• Ask the customers that you know best or that are most loyal to your brand first. These should be the easy, low-hanging fruit, so you should have less worry.
• Practice asking for customer testimonials from friends, family, and close customers so that you can feel more comfortable asking customers that you do not have a relationship with.
• Make sure that you know why you’re asking for customer testimonials. Knowing your why will help in answering questions if your customers ask and will provide your purpose for asking rather than leaving you with a blank.

2. Make Customer Testimonials Easy for Customers to Provide

The best tips for getting customer testimonials that we can possibly provide is to make sure that you make it easy on your customer to provide a review or testimonial. Your customer should not have to work in order to provide a testimonial for your business or brand. If you’re asking for social media reviews, provide the customer with a link to post the review.  If you’re asking for the customer to create a video review, work around their schedule, come to them, or allow them to send the video footage to you. The easier that you can make the process for your customer, the more likely they will be to provide the review.

3. Offer Something in Exchange for the Review (But Don’t Be Spammy!)

When it comes to providing tips for getting customer testimonials, there’s one way that you can almost always count on your customers actually providing the testimonials that you’re looking for – by offering a gift or something in exchange for the review. Keep in mind, some reviews cannot be backed by a gift or by certain gifts so it is important to know where you’ll be posting the reviews and what the rules are.

You wouldn’t want to get yourself into trouble by requesting reviews and providing gifts that are not “allowed.” This is certainly true if you’re seeking reviews for your Google Business Page. Be sure that you’re always following the rules for building your reviews according to plan.

4. Make Providing Testimonials a Game

Customers love to engage with brands that they love, so making the process of providing a customer testimonial a game for the customer is a way that brands can build customer relationships and engagement. Consider creating a game in which customers can provide testimonials, perhaps across multiple social media platforms or areas of your business, and provide a reward for the customer that provides the best review or that engages the most.

5. Use Email & Social Media to Your Advantage

Of all tips for getting customer testimonials that are going to build the trust that others have in your brand, using the resources you already have to your advantage is the best solution that you have! You can use your email lists, social media followers, and virtually any other resources that you have to your advantage in order to build reviews and testimonials for your brand. Post requests for reviews on social media,  share links to your review pages or accounts by email, and engage with customers using any resources that you have in order to maximize customer interest and generate the most testimonials for your brand!

Ready to follow these tips for getting customer testimonials and to start creating video testimony for your business? Give Beverly Boy Productions a call.