6 Reasons to Create Video for Social Media Marketing for Your Brand

As a business owner, there are two things that used to be areas of marketing that you could easily put on the back burner and still do perfectly fine with: video content and social media. But not anymore! Both of these are absolutely vital to the growth and overall success of a business in 2022. If you’re looking or reasons to create video for social media marketing, we’ve got a list for you! From increased attention and incredible reach to amazing exposure and growth, your business really can’t afford for you NOT to create video for social media marketing!

At  Beverly Boy Productions we regularly work with business owners that are looking for reasons to move forward with video or to back out. Whenever a business owner or organization representative has questions about why they should create video for social media marketing, we’ve got a list to help them see the value in their decision. When you create video for social media marketing, it’s like giving your brand a fast access pass to increased exposure, reach, and conversions for your brand. Just checkout these top reasons to create video for social media marketing.

1. Increased Exposure

If you’re looking to increase your exposure on social media, there’s nothing better than video! When you create video for social media marketing, you’re increasing your potential to expose your brand to a substantially larger crowd. Businesses that utilize video in their social media campaigns can expect up to 1200% more shares than text or static image posts. Just imagine how much more exposure you get if your video is shared 1200% more frequently than what you are generally accustomed to!

2. Increased Popularity

A recent study completed by Hubspot found that 54% of consumers are interested in seeing more video content from the brands and businesses that they support. Creating video for social media marketing of your brand is a great way to deliver exactly what your audience is looking for. In fact, the increased popularity of video is seen throughout the internet as video improves click-through-rates, email opens, social shares, and many other metrics. 

3. Increased Audience Appeal

If you want to appeal to you audience, video is the way to go! In fact, nine out of ten people that were surveyed stated they prefer video over any other form of content. This includes not only millennials, but professionals of all ages and individuals in various other demographic groups of varied age ranges. If you want to appeal to a target audience, one of the simplest ways you can set out to make that happen is to create video for social media marketing for your brand! In fact, a study by Sprout Social found that 45% of consumers are interested in seeing more live videos from brands they’re interested in on social media, so it’s not only pre-recorded videos that are doing great. Live video is a viable option too!

4. Higher SERP

It’s rare that Google will come out and state exactly what is in their algorithm to assist businesses or brands in generating stronger rankings, but they recently did announce that video does improve rankings. Not only that, but brands that utilize video in social media are more likely to have stronger rankings because Google also likes to see brands have popular social media profiles. Including a popular video on your social media profile, has the potential to boost your ranking efforts both on social media and in Google, too. 

5. Higher Conversions

If you want to increase conversion rates by up to 80%, add video to your landing pages! If you want to encourage social media followers to make a purchase, add video to your social media marketing campaigns! According to a recent study, online shoppers that view demo videos on social media are up to 1.81% more likely to purchase than non-viewers. The inclusion of video on your social media campaigns has the power to increase conversions substantially over campaigns that do not include video content.

6. Increased ROI

When polled, 87% of video marketers said they are happy with the ROI that they get out of their video marketing efforts on social media. You already know that social media has the power to increase ROI for your brand, but what about the power of video on social media?  According to a study by Google, globally, as many as 40% of shoppers stated that they purchased products after discovering them on YouTube! Additionally, another study found that 64% of consumers purchased a product after they saw a video on social media created by the brand behind the product. All of these increases in sales have got to result in increased ROI!

It’s clear that the decision to create video for social media marketing is a great way to drive increased exposure, reach, and conversions for your brand that will likely equate to higher search engine rankings and improved ROI. Most brands would be happy with improvements in just a few of these metrics, but to improve across the board would be golden! If you’re ready to create video for social media marketing for your brand, give Beverly Boy Productions a call to get started!