How to Use Marketing Videos to Promote Your Business
Professional video content has the power to increase awareness of your brand, generate higher traffic to your website, and develop strong leads and revenue in terms of sales and conversions for your business. Whether you’re new to video production and just getting started, or it’s something that you’ve been doing for a while, but intend to ramp up for your upcoming campaigns, learning how to use marketing videos to promote your business is an important step for any business owner.
Fortunately, there are several steps you can take in order to put marketing videos to work promoting your business. It starts with creating professional quality content that will reflect the professional experience of your business. Give Beverly Boy Productions a call today to learn more about producing top quality video content for your brand.
Checkout these tips to help you learn how to use marketing videos to promote your business:
-
Show Off Your Products & Services with a Demo Video
Not only are demo videos a great way to market your business, consumers actually look to them as a way of learning about the products, services, and brands they are interested in. If you sell a physical product, creating a video that shows the key features and complex parts can help your audience to feel more comfortable with making an online purchase. This is especially helpful if you’re selling entirely through eCommerce and do not have a storefront where consumers can physically try out your products in person.
-
Increase Niche Authority & Industry Recognition
If your business is one where industry authority is important, such as medical, financial, or similar industries, building niche authority is incredibly powerful promotion for your brand. As you’re learning how to use marketing videos to promote your business, consider the use of various forms of explainer content, professional interviews, and educational insights to help your audience find you as the industry authority on your subject. Google will like this too!
-
Increase Consumer Trust with Testimonials
The use of both testimonials and case study videos to increase consumer trust in your brand is key, particularly if you’re just getting started and your brand isn’t quite recognized yet. Testimonial videos have the power to improve the way consumers feel about your brand while increasing the likelihood that they will feel comfortable purchasing products or services from you.
-
Use Live Videos to Humanize Your Brand
Personalization is key in 2022, and more and more brands are turning to live stream video content as a way to personalize and humanize their brands. The use of live stream video will keep your audiences’ attention for 10 to 20x longer than standard video while increasing the overall amount of average viewing time by several minutes. This industry is growing rapidly and represents an ideal way of reaching audiences aged 18-34 specifically, but the older generations enjoy it too.
-
Increase Customer Retention with Educational Videos
Both educational videos and explainer videos, as well as demo videos, too can be used to increase customer retention. Brands that are using marketing videos to keep customer around have the added benefit of lowering overall cost of customer acquisition while creating an environment where customers are satisfied and likely to share their happiness with others. It’s a winning situation for the brand, and for the consumer.
All you have to do is teach customers how to use your products or services to maximize value once they have purchased from you. Consider giving special training and VIP access to insights that will help customers get the most out of the products or services they purchase.
-
Show Off Your Brand Personality to Connect & Resonate with Your Audience
Another way that you can learn how to use marketing videos to promote your business is to show off your brand’s personality a bit. When brands share their unique personality and visions online through video their audiences are more likely to resonate with them, trust in them, and make purchases. There are many ways you can use video to get started, including things like behind-the-scenes looks, introductions to key employees, and using humor to share your day-to-day with your audience.
As you can see, there are really a plethora of different opportunities available for brands to connect with their target audiences through video and market their business. If you’re still trying to figure out how to use marketing videos to promote your business, consider working with a professional video production company like Beverly Boy Productions to get started. With our two decades of experience and worldwide reach, we’ve helped brands large and small to get started and grow their video marketing efforts while promoting the products, services, and important features associated with their brand.
To get started, give Beverly Boy Productions a call. We can’t wait to help you initiate a strong video marketing campaign that’s right for your brand!
