Hiring Tips for Businesses Considering Animated Commercial Videos

The use of animated commercial videos to market to consumers is growing trend that many businesses are actively engaged in. In fact, businesses considering the use of animated commercial videos in their everyday marketing campaigns are not only smart, but certainly in for some growth and success. However, they should be prepared to hire the most suitable professional for their project by carefully looking into the professional skills of each individual or animation company they consider as well as their own project needs. Here’s what you need to know

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1. First, Check the Portfolio

Animated commercial videos are something that many production companies specialize in and others really have little background in. If you’re thinking of hiring a production company to assist you with the production of an animated video, it’s going to be important for you to review their portfolio. Check for:

– Previous animation work that you like.

– Animations that tell a great story.

– Smooth and dynamic animations.

– Conceptual animated workflows.

– Appealing visuals that are unique and original.

– Great audio.

It’s also a good idea for you to review the past projects of the animation company. Do they have several past animated commercial videos? Or just a few? Is their experience apparent?

2. Watch Some Demo Animations

Watch the demonstration video or animations of a production company or animator to find out if you can fully understand the commercial. When watching, do you connect with the animated characters? Do you feel like the message that each animated video is clearly delivered? Does the animation pique your interest?

You may not be able to professionally determine whether the animated commercial videos that a particular production crew provided are truly professional or not, but you can watch them and decide whether or not you like them, whether they tell a story, and whether they appropriately deliver the underlying message.

3. Check for Passion in Animation

Hiring a production company or animated to produce animated commercial videos is a big step. You want to know that whomever you hire has passion for the art of animation. Check for passion by looking into the social media and website of the production crew or animator. Do they share information about animation?

 Do they have past animation projects in their demo and past projects reels? Do they post social media posts about animations, or share their creative works online? It’s important to hire a company that loves animation and equally loves what they do!

4. Analyze Voice Over Quality

The voice over of any animated commercial videos that you will share with your audience must be top quality. It’s important for the voice over to connect with the audience, portray a sound that is most likely to resonate with your audience, and keep the viewer engaged and interested. Make sure that the voice overs of each animation you watch are:

– In sync with the animation.

– Properly pronounced for your ethnicity – American pronunciation versus British pronunciation?

– Reflective of native English or native language.

– Fully expressive of emotions.

5. Check into Past Client Feedback

The final decision in considering a crew to produce animated commercial videos for your business is to check into their past clients and get feedback. Did the past client enjoy working with the company? Did their animation successfully provide the quality that was expected. Did they achieve the ratings or response that they expected?

Hiring an animator or production crew to produce animated commercial videos for you is a big deal. These tips will certainly help!