Benefits of Video Marketing for Small Businesses
Some of the best marketing campaigns can result in significant ROI. Any great marketer knows that marketing is a mix of activities. There’s blogging and content creation, and social media posting, and event presences, and sales — the list of tasks goes on and on. There are a ton of benefits associated with marketing, but video marketing for small businesses has a set of benefits all their own.
Businesses that use video marketing can experience growth, trust, and increased consumer satisfaction with their brand. Brands that utilize video marketing efforts save time and money in the long run. Checkout these different benefits of video marketing for small businesses.
Increased Search Engine Rankings
Website pages that include a video are 50x more likely to show up on the first page of Google. Adding video to your website is a great way to increase your search engine ranking without making any other major changes. Considering 75% of consumers never look past the first page of Google search listings, getting your site on the first page is pretty important!
Increased Consumer Product Knowledge
Another major benefit of video marketing for small businesses is the increased production knowledge that you can build with video. Even complex products are easier to understand when they are shared in a video. Product demos and explainer videos allow you to show consumers how your product works. Consider consumers are 85% more likely to purchase after they watch a video, it seems video marketing is pretty valuable.
Increased Email Click-Through Rate
Emails that include the word “video” in the subject line are 19% more likely to be opened. Additionally, emails that include a video have a 65% higher click through rate. With these figures, studies estimate that adding a video to your email can increase your click rates by as much as 300% when you consider the increased open and increased clicks per open. Another or many benefits of video marketing for small businesses.
Higher Social Reach
Videos that are shared on social media are more likely to be re-shared, they are more likely to be commented on, and they are more likely to be watched. Additionally, social media sites such as Facebook and Linkedin will provide businesses with greater social reach if they share the video content locally. Native videos have significantly higher reach on both Facebook and Linkedin. What this means is that brands that create videos within Facebook or within Linkedin and share them will see greater reach for their brand.
Video is crucial for small businesses to survive and thrive. These are just a few of the benefits of video marketing for small businesses. Want to learn more? Give Beverly Boy Productions a call!
