6 Reasons You Must Add Video Content to Your Marketing Mix

Whether you’re new to content marketing or you’ve been heavily involved in the use of top quality content to market your business or brand for the past decade, chances are you’re relatively new to video. The truth is, a lot of marketers are relatively new to adding video content to your marketing mix. That’s because video was once something that only the big companies with huge budgets could afford. However, now that video production is more affordable for brands large and small, the use of video has literally skyrocketed. If you’re not using video in your content marketing, you should be!

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In fact, if you’re not sure whether video is the right addition to your content marketing mix, consider this: 80% of businesses that have used video said it gives them a great return on investment.

Additionally, 70% of consumers state they would rather watch a video than read text. So, here are some of the top reasons that video content should be at the top of your to-do list when creating your content marketing calendar.

1. Video Increases Consumer Interest and Engagement

Consumers are different than they once were. In today’s busy world, the average consumer has the attention span of a fish–literally just a few seconds. That means you literally have seconds to capture the interest of your audience or you lose their attention–possibly for good!

Video increases consumer interest and engagement in a variety of different ways. Top quality video content can be used to capture the attention of the audience, keep their interest and engage them in your business or brand. So what are you waiting for?

2. Video Results in Increased ROI

The use of video content results in an increased return on investment for 80% or more of businesses. In fact, studies provided by the Content Marketing Institute report that the use of video is considered a profitable form of content marketing by at least 80% of businesses that have attempted video content marketing in the past.

Not sure how video can increase ROI? Consider the fact that video can be used to bring consumers into your sales funnel, nurture the leads and close the deal. What would you do with more customers and more sales?

3. Video Increases Click Through Rates

Studies prove that emails and newsletters that come accompanied by a video are more likely to be opened and read by the consumer. Video content increases the click through rate of e-newsletters and emails in general.

In fact, consumers are 50% more likely to read your newsletter if there is a video embedded into it somewhere. So, if you’re not using video to increase click through rates and the readership of your content, you’re missing out big time!

4. Video Entertains & Consumers Crave Entertainment

There is so much noise online these days and yet, consumers crave entertainment in all forms. Video has the power to entertain your audience in a way that words on a screen or a still image simply cannot achieve.

The steps you take to stand out against the crowd with video and animated visual productions can literally make or break your brand. Consumers will keep coming back to see video, but will the average consumer do that with written content only? Not so much anymore.

5. Video Increases Time on Site & Reduces Bounce Rate

Need to keep viewers on your site longer and reduce bounce rate? If you’re not sure what bounce rate is, it’s the term used by Google to describe the action of coming to your website and then, almost immediately, leaving to go somewhere else.

A high bounce rate shows Google that your page is not delivering the experience the consumer is seeking and may lead to lower rankings. However, with video, you can increase the amount of time users spend on your site and reduce the bounce rate, both of which can lead to higher search engine rankings and potentially more organic traffic to your site.

6. Videos are Today’s Chosen Content Form

If you’re not using video content in your marketing mix you are essentially not talking to consumers in the language that they are most likely to listen to! In fact, videos are today’s chosen form of content accounting for thousands of hours of viewing each day.

90% of consumers admit to watching video from a mobile device. If you’re not using video you are potentially missing out on so many consumers that tend to watch an average of 12 minutes or more of video every, single day. Why aren’t you targeting those consumers?

Ready to target more people with video? Give Beverly Boy Productions a call at 888-462-7808 to get started with top quality video content for your brand.