Video Production for Trade & Technical Schools in San Diego
The trade & technical schools industry is an interesting market that experiences ebbs and flows of industry growth that is countercyclical with the U.S. economy. So, when there is a booming economy, trade schools face a decline in admissions, and when the economic climate is terrible, trade and technical schools see admissions rise.
Nonetheless, video marketing for the trade & technical school’s industry is a must-have practice that keeps the schools promoting their programs and activities to the public all year round. Video Production for Trade & Technical Schools in San Diego is one of the best methods of marketing for schools that desire to reap in great results and sales in this $14 billion-dollar industry. Give us a call if you also need videography services in nearby cities like Coronado, National City, Chula Vista, and Lemon Grove.
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Trade & technical schools employ upwards of 103K people across 8K+ schools and vocational centers. Programs range from cosmetology and barber schools to flight training, apprenticeships, and technical trades including medical technicians, firefighters, and electronic equipment repair. Students engaged in vocational learning are as diverse as the trade schools themselves.
At Beverly Boy Productions, it is our mission to ensure that trade & technical schools access a wide variety of professional video production services that can service their business needs. Our strategy includes the production of different types of video content for trade & technical schools including short promos, marketing videos, training videos, and customer or niche specific expert interviews. We will also work hand-in-hand with you to develop a brand-specific video content strategy that will be excellent for your trade, technical, or vocational school or program.
Promotional Videos for Trade & Technical Schools
Promoting your trade or technical school with video is a requirement if you want to be sure that a larger market sees your vocational program. Promotional Video Production for Trade & Technical Schools in San Diego includes designing a variety of different types of video content that can generate increased brand awareness, audience understanding of programs and service offerings, and sales.
Most schools and companies publish short promotional videos on social media platforms such as Facebook, Instagram, TikTok and Pinterest while longer video promos are uploaded on the website or corporate landing pages. Use promotional videos to target the emotions of your prospects and see how more leads will reach out to become paid students. Talk to our team today if you also need videography services in nearby counties like Orange County, Riverside County, and Imperial County.
Marketing Videos for Trade & Technical Schools
Video marketing and brand promotions involves sharing specific details about trade and technical school programs with a target audience that is ready to get started with learning a skill that is being taught in your programs. Marketing Video Production for Trade & Technical Schools in San Diego can effectively communicate your branded message to the right audience on social media, landing pages, in email campaigns, and across both television and digital media.
At Beverly Boy, we offer professional video production in San Diego for Trade and Technical schools for a variety career fields, such as:
- Carpenter
- Plumber
- Auto Mechanic
- Utility Technician
- HVAC Installer
- Dental Assistant
- Electrician
- Paramedic
- Plant Operator
Marketing videos for trade & technical schools can deliver the following benefits:
- Increased traffic to your website.
- Ranking higher on search.
- Increased audience engagement with your school.
- Improved audience trust.
- Increased understanding of your programs and school culture.
The production of marketing videos will provide your school with numerous opportunities of grabbing the attention of the audience, and increasing the popularity of your brand in the local trade & technical school industry.
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Training Videos for Trade & Technical Schools
Schools provide training both for the employees that work at the schools and vocational programs as well as training for students. Training Video Production for Trade & Technical Schools in San Diego needs to be specific to the target audience. So, you might want to go ahead with the production of industry specific training videos for the employees working at the school or trade organization, or for the students seeking to gain new trade or technical skills. These are some of the reasons why video training is essential for trade & technical schools.
Schools choose training videos because of the following reasons:
- Video creates an environment where students feel more engaged when learning, as it also keeps employees interested in learning about new practices.
- Videos increase the rate of information retention by up to 90% recollection compared to less than 20%recalled from a written training manual or book.
- Videos are accessible by students from any location, and at any given time. In addition, video is easier to digest than written training, particularly because upward of 30% of U.S. adults read below average level.
- Videos can be shared by trade schools and organizations to open up the training content to many more students or employees.
Additionally, video training makes it possible to increase training outcomes for trade & technical schools without the complexity of additional training costs or increased training times. Your school will end up running a highly effective training program that provides employees, staff, and students with the right materials to prepare them for their roles in their fields. Feel free to also contact our team for video services in 22400, 91942, 92027, 92039, or 22434.
Interview Videos for Trade & Technical Schools
Interview videos are some of the most used forms of marketing media produced for trade & technical schools. Interview videos may include both customer interviews that promote brand credibility and trust, as well as expert interviews that boost school culture and the position of the school as a leader in the industry. In general, brands use interview videos to grow their social media following, increase consumer awareness of their services, and generate conversions. The same can happen for your school.
Combine interview videos with other forms of video marketing and you will have the perfect kit that trade & technical schools should be using to remain relevant in the market and grow in market share. For more details about Video Production for Trade & Technical Schools in San Diego, call Beverly Boy Productions today.
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