August 11, 2022

Video Production for the Retirement Community Industry in Raleigh

The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. Considering the anticipated post-COVID 19 economy rebound, these are numbers that can increase for retirement communities. An effective marketing campaign can be helpful for targeted marketing and positioning yourself to succeed in a competitive industry. When compared to other advertising methods, Video Production for the Retirement Community Industry in Raleigh is important to consider for the 50,000+ nursing homes across the U.S. We also service Cary, Lillington, and Dunn.

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Video production is an effective marketing strategy for retirement communities. It can help you reach new clients while keeping up with the current ones. At Beverly Boy Productions, we work with Raleigh retirement homes to produce amazing promotional videos, expert interview videos, and customer testimonials. Through video production, our team can help showcase the services your business offers and the impact you can have on your audience. This, in turn, engages your viewers while helping you to reach goals.

Promotional Videos for the Retirement Community Industry

Highlighting your retirement community is important when it comes to appealing to new residents. When promotional videos help target your intended audience, it also retains current residents. Promotional Video Production for the Retirement Community Industry in Raleigh keeps your audience captivated, making it easy for them to recognize your company and come back as a paying customer.

Promotional videos for retirement communities can be helpful as they’re short and captivating. While they indeed work for television, most brands distribute promotional videos across several platforms. These can include your business website, social media pages, email campaigns – anywhere you expect your target audience to be while browsing online. The average internet user can spend up to two and a half hours on social media, and that number is one that is expected to increase. A short but effective promotional video on your social media page could help you improve engagement, invite new residents, and help you showcase your company to the world. We also service Johnston county, Cumberland county, and Wake county.

Marketing Videos for the Retirement Community Industry

Video Production for the Retirement Community Industry in Raleigh is as important as you’d think for any industry. With over 82% of the internet consisting of video content, this is an unbelievable opportunity you don’t want to miss out on.

Whether you’re a continuing care community, a nursing home, a village, or something entirely different, video marketing is an excellent way to help families find your business.

Some of the many benefits of video marketing can look like:

Telling people about your business, brand, products, or services
Establishes the business as a knowledgeable expert in the retirement community industry
Increases brand authenticity as well as build trust with clients
Has an impact on buying decisions (90% of customers say a video can help them make a decision on a product, according to Forbes)

Video marketing offers a unique way to create connection with your audience, inform potential customers, and share your product or service on any platform, from social media to your own website.

Effective marketing Video Production for the Retirement Community Industry in Raleigh will help families who are in search of a trusting community that makes it easy for your seniors to reside there without any issues. When you successfully produce a professional marketing video for your retirement community, you can attract new residents while maintaining the current ones at your retirement community.

This type of video content can also showcase other retirement community and senior living options which can be:

Age-restricted communities
Independent Living
Continuing Care
Assisted Living
Nursing Homes and Skilled Nursing Facilities
- continuing care
- convalescent home
- convalescent hospital
- old folks’ home
- retirement facility

Training Videos for the Retirement Community Industry

Training in the retirement community industry is necessary when keeping the wheels of your business turning. Brand new senior care professionals may come and go like a turning door. Personalized training videos help to eliminate typical issues found in traditional in-person training, allowing business owners and leaders to save time and money while helping to improve outcomes found with most senior care professionals.

Indeed, training videos:

Increase an overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
Provides improved flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training like scheduled in-person training or text manuals
Improve retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
Can make training more effective while reducing training costs; they’re able to be used again while also providing stellar reading comprehension which makes videos 83% more effective

Videos are an easy and accessible way to help your senior care professionals stay engaged while keeping training consistent throughout your business.

Training Video Production for the Retirement Community Industry in Raleigh will help guide prospective senior care professionals to which type of senior care facility options they could advance in, which are:

Independent Living
Residential Care Homes
Respite Services
Assisted Living
Memory Care
Skilled Nursing
Retirement Community

Interview Videos for the Retirement Community Industry

While the term “interview videos” could make you think of applications for jobs, the type of interview videos for the retirement community industry could include other kinds of videos. Expert interview videos for retirement communities are videos that share your business’s team and industry leaders ideas and perspectives. Additionally, customer interviews are another variety of interview videos that can help your target audience know what customers are currently saying about your business. We also service 27602, 27545, and 27560.