Date published:

September 6, 2022

Video Production for the Promotional Products Industry

We’ve all seen them, and as business owners, many of us have purchased them. We’re talking about promotional products such as pens, calendars, magnets, t-shirts, and a variety of other everyday products that are commonly used to promote & share the word about a business. The promotional products industry is a $17 billion dollar market that often extends beyond providing just the previously mentioned products to also offer its customers things like mannequin dressing services, welcoming services, and store window letter or sign-making. Video Production for the Promotional Products Industry is an important aspect of the marketing mix that simply cannot be overlooked.

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Professionally produced video products, including promo videos, marketing videos, and expert interviews are integral to building a digital reputation for a promotional products business and are essential to boosting market share & driving sales. Outside of marketing, expert video production for the promotional products industry can also include the creation of training videos & a variety of internally utilized video products that can help teams learn & grow.

Beverly Boy Productions offers each of these types of video production services, as well as many others, for promotional products providers. Our expert crews can be found across the United States readily available to assist your promotional products division or brand in achieving its marketing & advertising goals and in growing your team.

Promotional Videos for the Promotional Products Industry

As the promotional products industry grows and competition increases across the country, these businesses are faced with more & more need to find ways that they can build a positive reputation for their brands so that consumers not only recognize the brand when they see it, but so that the consumer calls upon the business when they are in need of the promotional items that that particular business can provide. A lot of this is achieved through the creation of promotional videos that highlight a brand’s products & services, influence purchase decisions & fuel revenue growth in the form of increased leads, conversions & profits.

Recent studies have found that as many as 64% of consumers actually make a purchase after they see a brand represented in a video on social media platforms such as Facebook, Instagram, or TikTok. In fact, 2 out of 3 people are likely to make a purchase while they engage on TikTok and considering the app has 29.7 million global daily active users, which means 19.8M people around the world are likely to make a purchase while engaged with TikTok. That’s a whole lot of purchase potential!

Marketing Videos for the Promotional Products Industry

Marketing Video Production for the Promotional Products Industry is a lot like the production of promotional videos, but there’s so much more to it. Marketing videos encompass a wide range of potential topics & uses for promotional product’s providers.

They can be used to:

• Teach consumers about the products & services provided by your brand.
• Educate consumers on topics that are relative to your business such as marketing, advertising, and product promotion.
• Engage consumers on various concepts & they can actually make understanding complex products or otherwise hard to visualize products easier to understand.
• Increase organic traffic to a website, landing page, social platform, or campaign.
• Increase social media reach through higher comments & shares of video across platforms like Facebook, the ‘Gram, or similar social media platforms.
• Increase conversions that will result in stronger lead generation & sales.

As a promotional products provider, you probably already know the importance & value of promoting your business, after all, it’s what you spend each day trying to convince your audience to do for their own businesses & brands, but are you aware of the importance of utilizing digital video to achieve these goals? A single video marketing campaign can dramatically improve the potential outcome of your promotional products advertising & sales campaigns.

Training Videos for the Promotional Products Industry

Professionals that come on-board at your promotional products business are going to require training in the various skills and activities that are integral to operating efficiently and effectively as part of your team. Training video production for the promotional products industry can effectively help you increase audience trust, confidence & commitment to your business allowing your newly hired employee to soak in as much as 95% of your message whereas in-person or written training programs have a much lower overall retention rate. Wouldn’t you want to provide your team with the right kind of teaching for them to retain as much of the important information that you share as possible?

Training videos can also:

• Reduce training time.
• Improve training outcomes.
• Increase viewer engagement.
• Reduce negative impact that may occur with a lack of training.

Most of all, training videos are going to save your promotional products business time & money!

Interview Videos for the Promotional Products Industry

Branded interview videos are an important aspect to growing audience trust in your promotional products business so that you can generate more revenue through sales. In fact, expert interviews are essential to sharing your background, history, experience, and expertise. They can also be used to encourage your audience to engage further with your business, to invest their time into your brand and ultimately to become paid customers that can come back again-and-again to purchase the promotional products that you offer so that they can increase sales revenue that is important to growing their own business & achieving their internal growth goals.