Quick and Easy Video Marketing SEO Tips
If you’ve ever watched a Rand Fishkin tutorial or Whiteboard Friday episode than you already know how important SEO is for your website and for your internet marketing as a whole, but what about video marketing SEO? Tips that can help you establish a successful video marketing campaign for your business have the potential to save you time, money and sanity. In fact, we’ve put together a bunch of video marketing SEO tips to get you started on the right path.
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Before we go any further, it’s important for you to know that there are a lot of differences between video SEO and website SEO. You cannot use all the same tactics on your videos that you’re using on your website and expect success.
Okay. Now that we’ve cleared the air… Check out these quick and easy video marketing SEO tips to optimize your visual content for search so that you’ll be on the path to success.
#1. Be Picky with your Platform
First things first, you need to be picky about the platform that you choose to host your video on. Why? Different platforms provide different value in terms of video optimization and overall marketing success.
If you’re optimizing your video for the purpose of generating new traffic, you’ll likely choose a different hosting platform than you would if you’re trying to generate a higher level of authority for your brand.
Hosting platforms range from YouTube and Vimeo to your own website. Consider your goals and what level of control you want over your video when you pick your host.
#2. Always Optimize Your Video Transcript
The video transcript has the power to really work magic for the SEO value of your content. While search engines cannot hear the words spoken on your video, one of the quickest and easiest video marketing SEO tips we can offer is to write a well-written, highly optimized video transcript to post along with your video.
Transcripts have the power to:
- Increase access to your video content on sites that do not host video.
- Increase accessibility to your content for a wider audience.
- Improve the search appearance of your video.
- Increase reach for your video content.
When writing your transcript, consider some of the things you already know about website SEO to help you plan out your titles, subheadings, keywords, and related fields. The title and description should be highly optimized for search.
#3. Include Relevant On-Page Copy
While you can only do so much to improve the overall SEO of your video content, there are a lot of steps that you can actually take to improve the SEO on the page that your video sits on.
If you’re hosting your video on your own site, or sharing a link to your YouTube hosted video on your website, consider the steps you can take to effectively optimize the rest of your website for search to improve the potential that your video will be crawled and picked up in the search engines.
Some options include:
- Improving on page copy.
- Improving the User Experience on the page.
- Using schema markup on the page.
- Providing relevant content on the page.
#4. Make Your Video the Focus
As you use these quick and easy video marketing SEO tips, one thing that you can focus on for improved overall search value on the page is to always make your video the primary focal point of the page.
If you’ve got a video about baking cakes, you will want everything on the page to relate to baking cakes. You’ll also want to make sure that they video is not so far down on the page that the search engines (and people) may never actually see it!
Consider placing videos above the fold or immediately below the first fold of the page for optimal viewing. A hidden video is not nearly as likely to get ranked.
Likewise, you want to avoid posting the same video in multiple places on a page, or on multiple pages. Let one page be the focal point for the video so that you don’t face potential duplicate content issues.
