How to Use Video Marketing for Sales & Revenue Growth

Video is a powerful marketing medium that can be used to build up excitement and energy around a business, increase awareness, and generate higher sales. In fact, today’s marketing teams know that campaigns which include video at each stage of the sales funnel are more likely to result in higher sales conversions and increased revenue growth. As a business owner, learning how to use video marketing for sales represents an important step towards establishing a winning advertising strategy. 

Benefits of Using Video Marketing for Sales

The use of video at each stage of your sales funnel can help you to achieve goals that would never even be dreamed of without video. In fact, using video marketing for sales results in a number of key benefits for business owners.  Video is the chosen marketing media, preferred by most audiences over written content, still images, and various other forms of content. Indeed, videos makes the average audience member perk up a bit, interested in what a brand has to show, and to say. 

Not only would 66% of consumers prefer to watch a video rather than read a blog post if they’re interested in learning about a product or service, but also consider the following benefits of learning how to use video marketing for sales and revenue growth:

• Video used in sales emails has the power to increase open rates by up to 96% and email messages that include video earn up to 3 times more responses.
• Videos deliver complex topics making them easier to understand, resulting in higher sales.
• Video included on a landing page can increase conversion by up to 80%.
• An average of 39% of consumers call a vendor after watching a video.
• More than 90% of marketers are happy with the ROI of their video marketing.

There’s really no question as to the effectiveness of video marketing to increase sales, but as a business owner, figuring out how to use video marketing for sales growth can be intimidating and to some degree confusing. Of course you want to make the best choices for your business, and you know it’s important to the brand, but where do you begin?

Use Video Marketing to Attract Prospects

Prospecting is the baseline for any successful sales campaign, and it’s a process that requires a lot of hard work. Any sales agent or marketer that has prospected knows the importance of finding prospects that fall within the guidelines of their “ideal” client or customer. Learning how to use video marketing for sales really starts with focusing on the use of video to attract prospective customers or clients. 

At the very beginning of the sales cycle, what would be considered the “top of the sales funnel,” is where businesses should be incorporating video first.  Certainly video is useful at any stage of the sales cycle, but the use of video at the top of the funnel to increase prospect awareness is a great starting point.

Consider the following types of attention grabbing videos to boost awareness:

• Brand films which showcase the values, mission, and key features of your brand to help people find your business.
• Educational videos that help people answer questions that they have bringing them close to your brand as a potential solution.
• How-to videos which showcase how to utilize products or services provided by your brand, specifically offering insight into using products or service to solve audience problems.
• Documentary videos which teach your target audience something important that is relevant to the brand.

Use Video Marketing to Nurture Leads

At the middle of the sales funnel, the use of video marketing to nurture leads becomes the key area of importance. At this stage, learning how to use video marketing for sales growth is focused specifically on helping prospects better understand your products and services as they move toward the decision making process.

Consider the following types of videos to increase sales at this stage of the funnel:

• Informative videos in email campaigns to increase click-through-rates and conversions.
• Product and service demonstration videos to help prospects see the features and key components offered by your brand.
• Case study videos which represent your business, showcasing how you solved a particular problem for a key audience group. 

The idea here is to help prospective customers or clients to understand your business so that when they move on to the next stage, where they are prepared to make a decision and purchase, they recall your business or brand.

 Use Video Marketing to Convert Leads

Towards the bottom of the sales funnel, where you’re ready to convert your prospects into paying customers you’re going to use videos that finalize the decision-making process among your audience. Think about the use of any video content that will help your audience come to the final decision that your product or service is the best solution for their needs. 

Consider the following types of videos to increase sales decisions at the bottom of the funnel:

• Customer testimonial videos which showcase satisfied customers that have purchased from you in the past.
• FAQ videos which help the prospective client find answers to any of the remaining questions they might have about your products or services.
• Product or Service demonstration videos to help them get the most out of their purchase.
• Personalized customer onboarding videos and customer thank you videos which show your appreciation for the customer’s purchase of your products or services.

As you can see, learning how to use video marketing for sales at each stage of the funnel is important to your review growth. While there are a lot of different videos that can be used, the incorporation of these into your sales marketing funnel will certainly help you to drive more conversions and increase revenue for your business or brand.