- 23 years in business
- 25k videos produced
- 24 hour customer service
For over two decades, our Utica, NY TV commercial production company has partnered with brands—from budding businesses in the Uptown Business District to well-established companies like Stanley Black & Decker—to stand out amidst the city’s vibrant atmosphere. We create captivating 15-, 30-, and 60-second spots that shine on both prime-time TV and the most popular OTT platforms.
If you are looking for a Utica, New York TV commercial production team that blends top-tier creative talent with local expertise, you’ve discovered the ideal fit.
After your commercial is finalized, you can air it throughout the Utica, NY region via cable providers such as Spectrum or Verizon, or distribute it with local affiliates like WKTV (NBC) and WUTR (ABC).
Our team is available to help you navigate the television network process to ensure your advertisement is broadcast. We manage everything from encoding specifications and closed-captioning to traffic delivery and network approvals, ensuring that your ad runs seamlessly without any interruptions. With Utica granting you access to an expansive audience in the Utica Brands region—and even wider on connected devices—this opportunity for visibility is one you won’t want to overlook.
We offer a variety of solutions for your television project if you choose to film your TV spot in Utica, New York. Equipped with industry-leading cameras like Canon and RED, and supported by skilled crews, we can film your advertisement in stunning HD or 4K quality. Moreover, we provide dynamic aerial videography utilizing drones to capture Utica’s historic sites, such as the Utica Memorial Auditorium, from a unique angle.
Our team includes experienced directors of photography, gaffers, and Utica-based television commercial experts—even for shorter shoots. If you’re aiming for a cinematic aesthetic, we have the right setup through track and dolly systems, jibs, Steadicams, or gimbals at your disposal. Interested in our pricing options? Our team is eager to guide you through every detail.
From a powerful 30-second call-to-action to an engaging 2-minute direct-response segment, our editors are capable of managing it all. We handle everything from 15- and 30-second broadcast ads to 60-second brand narratives and 90-second DRTV or infomercial-style content, in addition to OTT-friendly cut-downs like 6- to 10-second bumpers. Each project goes through a meticulous editing process, color grading, and is delivered as ProRes and H.264 masters, complete with social-optimized versions to maximize shareability.
You will receive both a broadcast-quality master and a web-ready file, allowing you to showcase your commercial effortlessly on social media, your website, or any platform where your audience frequents. With our smooth workflow, your promotional video production is always ready to make a significant impression, regardless of its viewing location.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Utica HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Utica, NY campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Utica shoot stays compliant.
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