The State of Video Marketing in 2025

With enterprise level firms admitting that video use cases are multiplying as video now enables businesses of all sizes to reach wider audiences, increase customer engagement, recruit, train and retain employees, and sell more products and services it’s hard not to address the state of video marketing in 2025. We can quickly see that companies, large and […]

2025 Video Marketing Statistics You Simply Can’t Overlook

When Cisco predicted that by 2025, online videos would make up more than 82% of all consumer internet traffic we all sort of thought, “no way!” And yet here we are, as 2022 comes to a close, it has already been stated that more than 82% of all internet traffic is in fact the result […]

The Rise of Short-Form Video Content What We Can Learn from TikTok & Insta Reels

When Facebook’s Instagram launched Reels in 2020 there was so much for new marketers to learn and enjoy. But, soon after, TikTok would come to the forefront with short-form video content, capturing the audience by storm and largely taking over the space. While both of these platforms seem to target short-form video content, there’s actually […]

6 SEO Marketing Video Tactics for Improved Rankings

6 SEO Marketing Video Tactics for Improved Rankings There’s little, if any, question as to the importance of video content for brands that are attempting to reach consumers, especially online. Videos are a serious component of powerful internet marketing campaigns and they’re equally important in search engine optimization, but do they actually contribute to improved […]

Attention-Grabbing Marketing Videos Every Business Should Create

Attention-grabbing Marketing Videos Every Business Should Create The year of COVID-19, the Coronavirus, Lockdowns, Social Distancing and everything else that came unexpected and mostly unwelcomed in 2020 is almost gone. As brands, businesses, and the economy shifts closer to welcoming a new year, many businesses are looking at how they can implement their 2021 video […]

What is a Viral Video?

A viral video may come in all shapes, sizes, lengths, styles and even viewer representations. Some viral video content is the result of several thousand viewers that share on Facebook, Twitter or Instagram. Some find a true viral video to be one that gained several millions in terms of views. Others dictate what is “viral” […]