Formalism vs Structuralism in Film
If you’ve been diving into film theory, you’ve likely come across the terms formalism and structuralism—two powerful lenses through which film can be analyzed, interpreted, and understood. But what’s the difference between the two? And how does each approach impact the way we create or experience cinema? Whether you’re a student, filmmaker, or a curious […]
What is Spectatorship in Film Theory?
In the world of cinema, the story unfolding on the screen is only part of the experience. The other half—the part that breathes life into every scene—is you, the viewer. This is where spectatorship in film theory comes into play. It’s not just about watching a movie—it’s about understanding the relationship between the film and […]
What is Suture Film Theory?
When studying film, various theories represent the psychological concept by which a film is to be examined with focus on how films are experienced by the audience on an emotional, mental and fully psychoanalytical level. According to psychoanalytic film theory, suture represents a metaphor for stitching a viewer into the narrative acting as a psychoanalytic junction […]
What is Content Atomization Theory?
WHAT IS CONTENT ATOMIZATION THEORY? Content atomization theory is reshaping content marketing strategies in the digital age. By fundamentally transforming how brands create, distribute, and repurpose content, this approach addresses the need for flexibility and efficiency across dynamic online platforms. Marketers now face the challenge of reaching target audiences who consume information in quick, easily […]
What is Post-Digital Theory?
WHAT IS POST-DIGITAL THEORY? The rapid proliferation of digital technology has profoundly transformed our society, influencing the way we communicate, create, and learn. Today, digital experiences are seamlessly integrated into our daily lives, often operating invisibly yet pervasively. As this digital saturation deepens, a new conceptual framework known as post-digital theory has emerged to help […]
What is Queer Theory in Film?
Film analysis can take many different roles and routes including queer theory or feminist theory. As well as many others largely depending on the underlying concepts to examine. And the extent to which different interests have representation. But what is queer theory in film? The formal study of queer theory in film representing a particular […]
What is Structuralism in Film?
Structuralism in film represents a theory. Otherwise known as structural film theory. Which effectively states that films convey meanings through the use of various codes, symbols, or conventions that resemble language structure. The structuralism theory came about in the 1960s and 1970s. When we went through what is sometimes referenced as the linguistic turn in […]
Understanding Cognitive Film Theory
There are a number of studies and film theories that seek to create a means by which we can understand how people perceive or otherwise understand film as an art. Studying the individual ways in which a film can be interpreted represents a key element of film theories which have evolved over the years to […]