How to Promote Your YouTube Video
Are you wondering how to promote your YouTube video? Whether you’re new to YouTube or you’ve been adding videos to your channel for some time, promotion is key to generating maximum ROI on your video content. We’re showing you what it takes to promote videos on the fast-growing platform that captures 1.9 billion active viewers’ attention every single month.
Use Appropriate Keywords
You should be targeting your video content with keywords just as you would target your blog content or website content. If you’re not using keywords to target your videos, you’re missing out on a lot of YouTube opportunities.
Define keywords that relate to your YouTube video and use those in the video, in the captions, in the titles, and the transcript if you can.
As you use keywords for YouTube targeting, consider adding special modifiers such as “How to” or “Tutorial” to your video when sharing educational content as these terms are more frequently searched in YouTube than standard keywords.
Be Descriptive with Titles
The title of your video should clearly describe what the video is about. If you’re not providing catchy, descriptive titles for your YouTube videos, you’re missing out on valuable opportunities to encourage visitors to click and watch.
This is a free way to promote your content. Be descriptive of your title, make sure it is engaging and that is includes target keywords in the beginning.
Promote with Custom Thumbnails
All of your YouTube videos should have custom Thumbnails that encourage the viewer to watch.
To create custom thumbnails, consider the following:
- Format
- Resolution
- Size
- Quality
- Text and style
Avoid the use of stock images for your thumbnails as stock images don’t add any real value and are less likely to be clicked.
Optimize the Description
Is your video description optimized to reach a wider audience? If you’re not optimizing your descriptions you are taking a chance at not reaching a wide audience.
Promote your video content by using keywords in the description to help users find the content you have to share. Also consider timestamps and page contents features to improve the details that are provided by your video description. Add links to relative playlists in the description to further provide value to your viewers.
Share with the Community
The more you share your YouTube video content with the community, the better your chances are at making a positive impression. Promotion throughout the community is free. Consider sharing your YouTube videos on your other social media pages as well as on forums where questions are asked that your content can easily answer.
Include your videos in blog posts and series lists. Promote them on other YouTube channels that they fit with. Include them in your email marketing and wherever you can to get more traction.
