A Guide to Private Offer Investor Video Pitch Projects

Making an amazing first impression is the lifeblood of any private offer investor video pitch. Ask any startup owner what it takes to win over the interest, and investment, of a private investor and they’ll probably have something different to say. You have to connect with them emotionally. You have to have your numbers right. You have to pitch an idea that they can resonate with. The list goes on and on.

The reality is, pitching to a private investor can take many forms and may require a lot of different approaches, particularly based on the investor and what they’re looking for. Entrepreneurs need to understand that their presentation must be unique, and that they have just a few minutes (at most) to not only grab the attention of the investor, but to formulate a message that meets all of the different requirements listed above and some, so that the investor is compelled to support the idea. 

If you think it sounds challenging, you’d be 100% correct! However, there aren’t many entrepreneurs that are not up for a challenge! Thus, producing a private offer investor video pitch is something that, although a challenge, should be a welcomed idea that has a lot of potential to lead to incredible things for the business owner. Here’s what you need to do.

Use Storytelling to Your Advantage

The best pitches are no longer in the format that they once were. Storytelling is HUGE when it comes to formulating a pitch video. In fact, a private offer investor video pitch should almost always present the story of your business or brand. Storytelling is the best way for you to capture the interest of your audience and engage them with your pitch.

When presenting your story, make sure that you:

• Introduce your business or brand.
• Certify the problem that you’re solving and why your investor should even care.
• Offer a solution that works for a particular audience.
• Explain why your business, of all others, is the one to solve this problem & why your solution is better than any others.

Introduce the Traction & Market Opportunity

What kind of opportunity is there for your business to succeed? Your investor needs to know not only what your business is and why you’re asking for money but they also want to know that there is a significantly likelihood that their investment will be safe and that they will recuperate any part of their expected return. This means you need to introduce the traction that you’ve had in pitching your solution to consumers and you need to show the market opportunity that you expect to reach with your product, service or idea. Ie – who will you sell to and will they buy from you?

Graphs, animations, and visual aids are ideal for this part of your pitch. In fact, we recommend introducing a graph showing the historical traction, any growth you’ve experienced, and other key metrics that investors would have most interest in. This is also the time to address to your investor the market size and whether there is any projected growth for the market.

Back Up Your Statements

Private offer investors are more than willing to invest in projects that they feel are going to provide them a good return on their investment. That’s why when you’re producing pitch videos that you’ll use to pitch to these investors it’s important to consider steps to backup any statements or claims you make. You need to prove to your investor audience that you’re the best person for this business, that your business is the best option for the solution, and that you have authority.

This is a great time to introduce your team or who’s behind your company. Include any impressive statistics that relate to your team and prove your expertise in the industry and your knowledge of your audience and key customers.

The Ask

This is what the entire pitch is building up to. How much are you trying to raise and how do you intend to use the money?  Producing a private offer investor video pitch without any insight into the true goal that you had in mind to raise money and how you intend to utilize the money wouldn’t be nearly as successful. Investors want to know what they’re investing in, what the opportunity is for a return and what the overall valuation is for the business. 

This is also where you need to include information on why you’re asking for an investment. Why don’t you have the money saved, or why can’t you work on expanding business gradually so that you can raise the funds internally? These are questions that your investor will have, so you need to think about them ahead of time and might even present them in your video. 

Every great private offer investor video pitch ends with a call to action. Make sure you specifically address your audience with your call to action requesting their support in your project or idea. Your video should close with the call to action, compelling the investor to support your idea!