5 Benefits of Video Marketing for Lawyers
Video marketing for lawyers is a tool that is becoming increasingly more popular for marketing online and off. Where once, video was something that only large corporations could afford, it is now highly affordable and included in different advertising niches.
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We see video ads on social media, television, websites, and used at major conventions. There’s little question as to the value of video, but what are the benefits of video marketing for lawyers specifically?
#1. Increased Reach
Your reach is the ability for your content to be seen by people far and wide. When you post content to a website, your reach tends to be based on the amount of keyword rankings you have.
Posting content on social media, your reach is based on your followers and the value that the social platform places on your post.
Video marketing for lawyers has the power to increase your reach, placing your content in front of more eyes. Videos shared on social media, especially native videos that are shared directly in the platform itself, have a higher reach than any other form of shared content.
Increased reach means your message meets the eyes of more prospective consumers and you have a greater chance to develop leads from the content you create.
#2. Increased Search Ranking
Video marketing for lawyers represents the growing trend towards quickly improving your search engine rankings.
Creating videos that focus on issues that are directly related to the keywords you’re trying to rank and posting those videos on the relative website pages will help your website come up in the search engines.
Higher search engine rankings mean you can get more views and potentially more leads from your site. Each piece of video content that you create has the power to increase views, interaction, and leads for your firm.
#3. Increased Trust
Various forms of video marketing exist for attorneys. Many focus on building your authority and representation, but testimonial videos can be used to increase the trust that consumers have in you as a lawyer.
Marketing videos for lawyers that showcase satisfied past clients will generate further trust in future clients too. Consider posting your testimonials on your website, in your emails, and on social media to increase trust across the board.
#4. Qualify Client Leads
Video can be used as part of your lead qualification process. Sharing videos that answer various questions relative to your niche will help prospective clients to qualify themselves prior to calling. For example, a prospect may wonder if you provide representation for medical malpractice.
If you have a video on your site that answers questions like “What can I do if I believe I am the victim of medical malpractice?” Your lead will already know that you’re the lawyer for them to connect with.
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#5. Increase Conversions
Video marketing for lawyers will help you to increase conversions for your firm. You’ve got prospects already coming to your site to check out your services.
Then they see a testimonial or a niche specific video that helps them to relate to you and now they’re comfortable with the idea of hiring you for their case.
It’s really that simple! In fact, consumers report they are up to 85% more likely to hire someone after they watch a video representing the individual or business. Ready to get started with video marketing for lawyers at your firm? Give Beverly Boy Productions a call today!
