4 Benefits of Video Marketing for Plastic Surgeons
Plastic surgeons that specialize in various procedures such as breast augmentation, tummy tucks, facial procedures, and even non-surgical procedures such as botox or similar services can stand to benefit a lot from video marketing.
Plastic surgeon videos allow these professionals to provide detailed information about their practices, procedures, and processes to consumers at all stages of the decision-making process. In fact, video marketing for plastic surgeons represents a way of converting more visitors into paying leads, but that’s not the only benefit that comes with video for plastic surgeons. Here are a few more benefits.
1. Add a Human Touch & Compassion Prior to Providing Services
Video marketing for plastic surgeons allows you to provide your prospective patients with an outlook on your practice that adds a human touch before they ever walk through your doors.
The compassion and guidance that you can provide via video are often enough to curb the viewer’s attention and help them feel more comfortable with actually calling your office to schedule an appointment. Consider welcome videos, and staff bio videos as well as office tour videos to be shared on the landing pages, emails, and websites to add a human touch to your brand.
2. Build Trust & Following with Patient Testimonials
Patients hear so many things through the grapevine when it comes to healthcare. You want to make sure that what patients are hearing about your practice is all true!
Build trust and following with future prospective patients by creating testimonial videos for your plastic surgery business. Patient testimonials represent one of the easiest forms of video marketing for plastic surgeons to enact on. Just make sure that you ask for real accounts from patients and you don’t push the issue. There’s nothing worse than a patient testimonial that sounds or appears rehearsed.
3. Grow Your Audience & Build Rapport
As a plastic surgeon, people want to know what you know and how professional you are. This goes beyond the standard educational experience. Your prospects want to know that you know what you’re doing and you’re the best person for the job.
Grow your audience, and build rapport online with niche-focused video marketing for plastic surgeons. Videos that showcase what you know, procedures you can perform, and the process of the procedure are ideal. You’ll also want to create content that answers prospective questions that people may have about procedures. All of this will grow your audience following and could lead to higher conversions later on.
4. Close the Deal with Video
Once you’ve got your audience built and they are considering your office, they take the video tour and meet your team via video — now what? Video marketing for plastic surgeons can help you to close the deal by providing you an outlet to provide additional followup content for clients.
Answer client questions, address general practice questions and add video content that is personalized to the prospective client experience to your email outreach campaigns to book more appointments. In fact, videos for plastic surgeons can be posted on social media, on your website, in your office lobby, and patient waiting rooms, as well as in your email campaigns. Doing this will increase conversions for your video marketing efforts.