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Manhattan Beach, CA TV Commercial Production

For over two decades, our Manhattan Beach, CA TV commercial production company has assisted brands—from up-and-coming local enterprises to prominent Fortune 500 companies—navigate through the city’s lively atmosphere. We create captivating 15-, 30-, and 60-second commercials tailored to excel on both primetime television and today’s leading OTT platforms. Additionally, locations like The Strand provide a picturesque setting that enhances the visual appeal of any production.

If you are on the lookout for a Manhattan Beach, CA TV commercial production team that merges top-tier creative talent with practical local expertise, you’ve discovered the right partner. The Roundhouse Aquarium serves as a unique backdrop for shooting dynamic TV spots, ensuring your brand stands out in the competitive market.

Broadcast & Distribution Strategy for Manhattan Beach TV Ads

After your commercial is finalized, you can air it throughout the Manhattan Beach, CA region on cable networks such as Spectrum or Frontier, or partner with local channels like KTLA 5 (The CW) and KABC 7 (ABC). Our team is equipped to guide you through the broadcasting process with the television networks to ensure your advertisement is aired. From encoding specifications and closed-captioning to traffic delivery and network approvals, we manage the necessary technical and logistical components to guarantee your ad runs efficiently and without interruption.

With Manhattan Beach offering access to thousands across the region—and even more via connected devices—this is a chance for visibility that you certainly don’t want to overlook. Our expertise ensures your marketing efforts are maximized with strategic placement and a smooth rollout.

Our Manhattan Beach, CA Commercial Production Team & Equipment

We have numerous solutions available to meet your needs should you opt to film your TV spot in Manhattan Beach, California. Equipped with industry-leading cameras such as Canon and RED, alongside skilled crews, we are ready to capture your advertisement in brilliant HD or 4K. Furthermore, we provide stunning aerial videography with drones to highlight the breathtaking views of Manhattan Beach’s coastline, venues, or unique local sights.

Our team consists of experienced directors of photography, gaffers, and Manhattan Beach-based television commercial pros—even for short half-day sessions. Interested in achieving a cinematic aesthetic? We’re prepared to provide a variety of equipment such as track and dolly systems, jibs, Steadicams, or gimbals to enhance your shoot. Our crew is eager to discuss pricing and options tailored to your vision.

30 OR 60 SECOND TV COMMERCIALS

From an attention-grabbing 30-second call-to-action to a compelling 2-minute direct-response piece, our editors are adept at managing a variety of projects. We are capable of producing a wide range of content from 15- and 30-second broadcast ads to 60-second brand narratives and 90-second DRTV or infomercial-style segments, as well as OTT-friendly cut-downs like 6- to 10-second bumpers. Every project is meticulously edited, color-graded, and delivered as ProRes and H.264 masters, in addition to social-optimized formats for enhanced shareability.

You will receive both a broadcast-quality master and a web-ready file, enabling you to effortlessly promote your commercial across social media platforms, your website, or any other venue where your audience interacts. Thanks to our streamlined production workflow, your promotional video production is always prepared to leave a stunning impression, regardless of the platform it’s showcased on.

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    FORTUNE 500 BRANDS KNOW OUR VIDEO PRODUCTION IS TOP-NOTCH

    OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Manhattan Beach HAS THE SKILL THAT EXCEEDS EXPECTATIONS!

    TRUSTED BY THESE WORLD CLASS BRANDS

    OUR TV COMMERCIAL PRODUCTION WORK

     WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​

    We manage productions from inception to completion, collaborating exclusively with top‑tier talent. Our dedicated crew of Manhattan Beach commercial experts keeps every stage—concept, shoot, and post—on schedule and on budget.
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    FAQS

    How does the production process work?

    Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).

    Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.

    Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.

    Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.

    Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Manhattan Beach, CA campaigns.

    We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.

    While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.

    Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.

    Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.

    Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.

    The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.

    Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Manhattan Beach shoot stays compliant.

    CLIENT'S TESTIMONIALS

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