Engaging Your Audience at a Virtual Fair
In-person fairs are almost certain to entertain, that’s why so many people attend these big events. But a virtual fair can go either direction — attendees may have the time of their lives, or they may get lost in the process and the program and never really engage or learn a thing. While we know there’s a lot to see and do when we attend an in-person fair, finding ways to engage an audience at a virtual fair can be tough, at best. Follow these tips to provide an engaging virtual fair that your audience will grow to love.
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Use Live Video
The use of live video to provide an engaging virtual fair experience is an absolute must! Today’s consumers are looking for interactive opportunities, especially if they sign up to attend a virtual fair. While the pre-recorded video is fun and engaging, live broadcasts have the power to attract up to 8X longer views. If you really want to engage your audience, make sure you’ve taken the steps to produce a live, interactive video for at least a portion of the virtual fair — otherwise, you could be missing out on a large base of audience members that crave this style of interaction and fun.
Use Pre-Recorded Video Too
You don’t just need live video, you need some pre-recorded, well-planned video too for a virtual fair. In fact, you’ll want to fill various content gaps with pre-recorded videos that help attendees to continue to see the value in the content you’re delivering. Consider pre-recording teaser videos that will attract the audience to upcoming areas of the event. You can also use pre-recorded video to encourage event participation via your social media feeds, your event website, or your own business website.
Use Social Media
Engaging your audience at a virtual fair doesn’t begin when the fair begins, it begins several days or weeks in advance when you begin to engage prospects in social media and on other platforms to encourage event attendance. Posting on Twitter, Facebook, and other social platforms leading up to your virtual fair will help people to see the importance of the event. Consider hosting Q&A sessions, polls, and surveys on social before, during, and after your virtual fair to keep the momentum going.
Use Traditional Methods
Traditional event engagement methods often resort back to the Emcee as a key means of engaging the audience — and this can be done with a virtual fair too. An Emcee will facilitate interactions between your attendees and encourage them to interact with the various features you’ve put in place for engagement. If you hire an Emcee, make sure it’s someone that has a clear understanding of your event, your engagement opportunities, and the audience — this way they can map a clear system to encourage audience interactions and engagement.
Ready to host a virtual fair? Beverly Boy Productions specializes in various live broadcasting features and video productions that can attract your audience and engage them. Give us a call to learn more about your next steps to virtual fair success.
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