10 Tips for Success with Your Cooking Live Stream
Live streaming is a growing trend among restaurant owners, chefs, and those in the culinary industry. If you’re thinking about hosting a cooking live stream to engage your audience and increase revenue for your business, it’s important for you to consider the fact that while live streaming is great – it’s less forgiving than other forms of content. The most successful cooking live stream segments are those that are planned, and executed, with careful precision and technique.
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Check out these 10 tips for success with your cooking live stream from Beverly Boy Productions.
1. Plan Your Presentation
Don’t just go live with the intent of cooking something in front of the camera. Anyone can cook in front of a camera, but that’s not what your audience is here for. They’ll come to your cooking live stream to interact with you and to engage.
Make sure that you’re planning your presentation out, with thought about how you will engage your audience throughout the program. Then practice!
2. Practice for Timing
Practicing your cooking live stream segment ahead of time will help you to narrow down the timing of the program. If you plan the live stream to be 30 minutes, you need to make sure that you can stick to that timeframe and get everything done.
Practice will help you to better judge your timing and it will prepare you for the production.
3. Promote the Live Stream Ahead of Time
You want a large audience for your stream, so you’ve got to promote your presentation ahead of time.
Consider sharing information about your live stream and providing teasers for several days leading up to the day of your cooking show to get your audience enticed and interested in attending.
4. Check Your Internet Connection
Testing your internet connection ahead of the cooking live stream is important. This is your opportunity to make sure that everything is good to go.
Is your connection strong enough? Is the speed fast enough? A poor connection or slow speed could result in your live stream being cutoff – make sure you’ve got a backup plan.
5. Hire a Live Stream Production Crew
Hiring a live stream production crew to help you with your cooking show may make the difference between whether you have a successful live stream or not. Call Beverly Boy Productions at 888-462-7808 for information on our live stream production services.
6. Engage with Viewers
You should have planned engagement opportunities for your viewers during the live stream.
The success of your cooking live stream is contingent largely upon how your audience feels about the program and how they engage. Ask questions. Encourage them to ask questions.
7. Use at Least Two Cameras
This is where a professional crew comes into play. The best live stream productions use at least two cameras as part of their program and they switch between the camera streams to keep the audience entertained.
This requires a switcher and other technical equipment.
8. Make Sure Your Audio is Top Quality
Top quality audio is important for your cooking live stream, too. You audience will quickly lose interest if they cannot hear your stream.
Additionally, background noise will make the stream hard to focus on, so make sure that your microphone is capturing your voice ONLY.
9. Plan for Backups
While filming your live stream, there’s a potential that something could go wrong. Planning for backups is important.
Whether it’s a camera that goes down, batteries that fail, or something different – planning backup equipment and troubleshooting is important to the success of your stream.
10. Have Fun with It
Most importantly, the success of your cooking live stream is dependent upon you and your audience having fun! Keep viewers engaged, use jokes and humor to entertain, and have fun with the process.
Together, you and your audience will host a successful cooking live stream production!