Benefits of Hosting Virtual Fundraising Events
As health and safety concerns lead to closed programs and canceled events worldwide since March of 2020, many fundraising events have been halted with no real view insight as to when fundraising efforts could ensue. However, many nonprofits and businesses that had planned fundraisers shifted their mindsets and adapted to devise COVID-19 safe practices that would allow for continued fundraising efforts. Thus, virtual fundraising events have become a popular alternative to in-person fundraisers.
Hosting virtual fundraising events have several benefits beyond the standard health and safety that comes from currently shifting in-person events to online, virtual programs. In addition to the reduced risk of COVID-19 spread that comes from virtual fundraising, nonprofits that choose to transform their fundraising events to online virtual fundraising report greater reach, a simpler planning process, reduced costs, and improved reporting from virtual fundraising events. Perhaps these events really are better than their in-person counterparts?
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Extended Reach
Online virtual fundraising events have extended reach compared to in-person events. In fact, people can participate in virtual fundraising events from all over the world. There are no geographical constraints to limit reach for the event when it is held virtually. This means you can expand your donor base and have the potential to reach significantly more people with your event than if you were to host in-person.
Simpler Planning Process
Virtual fundraising events are not “easy” to plan, but they are a bit “easier” than planning major in-person events. You don’t have to worry about a venue, and a caterer, and security, and all of those things. Instead, you can focus on the structure of the event and the delivery of the virtual experience. In fact, virtual fundraising events have the simplicity of being organized in a few weeks rather than several months — thus saving large sums on cost too (which is our next benefit).
Reduced Costs
Virtual fundraising events cost significantly less to operate than an in-person gala or event. The money that you save on Venue, Catering, Equipment Rentals, and Security can be better reserved towards the fundraising project or other expenses. In fact, virtual fundraising events are a cost-effective option that really will work wonders for developing relationships and increased funds for your program.
Improved Reporting
Tracking the event and knowing who donates and how much they donate is extremely simple with a virtual fundraiser. There is no manual entry, and you will not spend days or weeks waiting for checks and then sending out receipts for donations that were made during the event and struggling to stay within budget— all of this is handled online and in minutes. Additionally, analytics will allow you to track additional key performance indicators relative to the virtual fundraising event so that you can determine effectiveness and value from a geographic standpoint, timing standpoint, or from various other views.
Ready to host a virtual fundraising event for your nonprofit? Give Beverly Boy Productions a call today. We’ll immediately help you get started.
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