6 Live Streaming Video Tips for a Successful Event
Video is the future of content, right? Actually, video is NOW! Users spend up to 3X longer watching videos on Facebook than they do reading or viewing static content and more than 80% of all traffic generating content is made up of video! If you’re not using video, you are gravely behind in your marketing efforts.
What’s more, live streaming video is the new way for all forms of online interaction, engagement, and fun. If you’re thinking about live streaming, consider the following tips for a successful live streaming video event.
Prepare in Advance: Don’t “Just Wing It”
Alright, you’re planning a live streaming video, but that doesn’t mean that you can’t prepare in advance and know what you’re going to say. It is very important to plan out what you’ll say in the live stream and how the content will flow.
If you’re allow audience interaction during the live streaming event then you’ll need to make extra sure that you are familiar with the subject matter and prepared to answer questions that could get in depth.
Likewise, planning out your content before you go live will reduce the “Ums” and “Ers” that come out of your mouth. If you’re one to say “Um” ever other word, NOW is the time to practice so that does NOT Happen while you’re live streaming.
Get the Word Out
Promoting your live streaming is a major element in determining the success of your event. Make sure you’re cross-promoting the event too! Don’t just market it on Facebook because you’re planning to go Live on Facebook.
You need to be actively marketing to your Facebook group, your Instagram followers, and anyone else that will listen to what you have to say. Also promote your live streaming to those outside your network. This way you can make a name for yourself and your brand with a new audience.
By inviting those from your existing groups, you can ensure there will be active engagement with others who appreciate your involvement with whatever it is you’ll be discussing.
But by sharing with those who are not part of your network, you’ll have the potential of making some new relationships and possibly rounding up some new clients, followers, or friends.
Engagement is a Two Way Street
As you’re live streaming it is important to engage with your audience too. Don’t just wait until the end of the event to answer questions and engage, do it NOW!
While you may find it challenging to engage while you’re doing the live stream, it’s important to realize that your audience will be more apt to join additional live streaming events if you deliver an engaging and interactive event.
Don’t be afraid to chat with your audience, be friendly and allow the relationships to grow. Live streaming is fun like that!
Likewise, if you begin to fall off base or you struggle to remember what you wanted to say next, ask your audience their opinion and see what they want to discuss. This is a great way to expand a live stream and to really influence audience interaction.
Ready, Set — GO!
Don’t go Live on one platform and then share it somewhere else later. Go Live on all of the platforms so that the wow factor is there for all audiences. Even if you need to set up some other electronics to make it possible to go live on multiple platforms at once, do it!
Live streaming software can help with this as can a live streaming production crew that will assist you in producing top quality live streaming video content for your audience.
If you want to simultaneously cast your livestream production to Facebook, Twitter, LinkedIn, and YouTube all at the same time — Beverly Boy Productions can help.
Our live streaming production crew is skilled in a wide array of live streaming video services that you can use to grow your business in all kinds of economic climates. Call us to learn more about how we can incorporate live streaming video into your marketing mix.
Always include a CTA
Whether you’re live streaming video, posting a marketing promo, or sending out an email newsletter, all of your marketing materials should include some form of a Call to Action that will tell your audience what it is you want them to DO with the material you are giving them.
Live streaming video should always finish with a call to action. Your call to action should be relevant and it should help the audience member to better connect with what it is that you’re discussing.
For example
Your live streaming video might end with a call to action that requests the audience member to subscribe to your YouTube channel or like your Facebook page, or maybe your CTA will request the viewer to signup for your email list so that you can continue to market to them with drip campaigns.
While some marketers will say that you do not have to include a CTA on all of your live streaming videos, a short and relevant CTA won’t hurt a live stream. In fact, all you really have to gain from adding a call to action is the generation of more leads and sales.
Viewers that see your call to action, know exactly what it is you want them to do, and hear you state how performing that task will benefit them are more likely to convert into paid customers — so why not include a call to action?
Consistency Pays Off
Finally, it’s important to recognize that your first live streaming video may not have the largest audience and you may not do as good with your initial content deliver as you will with subsequent live streams, but you must start somewhere! Everyone starts with their first live stream.
Even huge brands that have multiple daily live streams and largely successful audience groups that follow and purchase from their brand had to start somewhere — and they all started with the very first live streaming event they ever participated in!
Consistency, in marketing, in live streaming video, and in relationship building online pays off! Stay focused, keep your audience engaged, be consistent and have fun with it!
For the most success with your live streaming videos, give Beverly Boy Productions a call and work with them to prepare your next live video streaming program that will leverage the power of the internet to connect your brand with a bigger audience.
