- 23 years in business
- 25k videos produced
- 24 hour customer service
For over two decades, our La Crosse, WI TV commercial production company has assisted brands—from new endeavors at the Downtown La Crosse Business District to established industry names—distinguish themselves in the area’s vibrant atmosphere.
We create captivating 15-, 30-, and 60-second commercials crafted to excel on both prime-time television and today’s leading OTT platforms.
Once your advertisement is finalized, you can air it throughout the La Crosse, WI region on cable providers such as Charter Spectrum or DirecTV, or distribute it through local affiliates like WXOW (ABC) or WKBT (CBS).
Our team is here to guide you through the entire process with television networks to guarantee your commercial gets aired. From encoding specifications and closed-captioning to traffic delivery and network approvals, we manage the technical and logistical steps to ensure your ad runs effectively and without delay.
There are numerous options we can offer for your project if you choose to shoot your TV spot in Wisconsin. With industry-leading cameras such as Canon and RED, coupled with skilled crews, we are ready to capture your advertisement in stunning HD or 4K.
We also provide dynamic aerial videography with drones to highlight La Crosse’s picturesque scenery, whether it be the riverfront or your chosen venue from above. Regardless of whether you are filming indoors, outdoors, or on a green screen in a local studio, we customize every production to meet your specifications.
From a sharp 30-second call-to-action to an engaging 2-minute direct-response segment, our editors are equipped to handle it all. We produce everything from 15- and 30-second broadcast ads to 60-second brand narratives and 90-second DRTV or infomercial-style spots, plus OTT-friendly cut-downs like 6- to 10-second bumpers.
Every project is meticulously edited, color-graded, and delivered as ProRes and H.264 masters, along with social-optimized versions to maximize shareability. You will receive both a broadcast-quality master and a web-ready file, enabling you to effortlessly showcase your commercial on social media, your homepage, or wherever your audience engages.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN La Crosse HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production La Crosse, WI campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production La Crosse shoot stays compliant.
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