Video Production for the Outdoor Furniture Manufacturing Industry

The outdoor furniture manufacturing industry is a $2 billion dollar market that has experienced tremendous growth over the past few years as a result of a rising trend toward spending more time outdoors following the COVID-19 pandemic. Increasing per capita disposable income has further contributed to the sales of outdoor furniture products boosting the need for manufacturing across the 181 businesses in this segment throughout the U.S. Video production for the outdoor furniture manufacturing industry is largely focused on b2b promotions, educational content, and the creation of training videos that guide employees to perform safe manufacturing operations.

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Manufacturing businesses that turn to digital video promotions & the use of video in their everyday operations can achieve significantly higher overall audience reach, engagement and interaction among the target market.  In fact, many manufacturing brands choose to include video in every step of their sales process from consumer awareness to conversion as a way of building excitement, interest, and engagement for their brand.

Beverly Boy Productions provides expert video production for the outdoor furniture manufacturing industry to assist in the promotion of products, the increase of sales revenue, and for training purposes to mitigate warehouse and manufacturing facility training challenges. Our crews are available nationwide to provide video products that will aid in the promotion, marketing & training of your organization for increased revenue growth and sales.

Promotional Videos for the Outdoor Furniture Manufacturing Industry

Promotional video production for the outdoor furniture manufacturing industry includes a focus on building audience interest and hype around products, services, and features provided by your outdoor furniture brand. Many promotional videos can be used to introduce your manufacturing services and the equipment that you produce on a b2b basis in order to grow organizational interest in your brand. 

As a manufacturing organization, consider the placement of short, engaging promotional videos on your corporate website, across third-party websites, on landing pages, and on social media where ‘how it’s made’ style content performs exceptionally well. 

Marketing Videos for the Outdoor Furniture Manufacturing Industry

It doesn’t matter what you manufacture or how you sell, video marketing is an integral aspect of any business in today’s busy online marketplace where consumers spend upwards of 100 minutes per day, or 16 hours per week, engaging in video content online. Marketing video production for the outdoor furniture manufacturing industry is essential for:

• Educating your audience.
• Engaging businesses and brands that can utilize your manufacturing services.
• Increasing awareness of your products & services.
• Generating leads.
• Boosting product sales.

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From animated videos that display hard to convey topics in a visually engaging manner, to educational videos about your manufacturing operations that will help the consumer audience feel enlightened & more prepared to consider contracting your services, there’s a marketing video for just about any task you’re trying to achieve within your marketing campaigns.

Training Videos for the Outdoor Furniture Manufacturing Industry

Training videos are another key element for manufacturing organizations that simply should not be overlooked as they are incredibly valuable and can provide exceptional savings when they’re integrated into your organization properly. Training video production for the outdoor furniture manufacturing industry will:

• Reduce training time without reducing training efficiency or effectiveness.
• Increase training value by providing interactive & engaging training for manufacturing brands.
• Reduce management need for one-on-one training by providing consistent, easy to access training.
• Improve conceptual understanding of training topics by providing visually engaging content.

Furniture manufacturing businesses can utilize training videos in a variety of ways to engage workers and promote safety on the job or to improve overall understanding of key responsibilities that are essential to the organization. They’ll save time & money over all other forms of training that could potentially be provided for the organization.

Interview Videos for the Outdoor Furniture Manufacturing Industry

Another important aspect of generating sales & keeping consumer interest in your outdoor furniture equipment manufacturing business high is creating a sense of audience trust around your brand. The content that you share plays a pivotal role in the level of consumer trust & excitement that other businesses or organizations will have for your manufacturing organization. 

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Interview video production for the outdoor furniture manufacturing industry can provide this level of trust & commitment among consumers by educating them, showing them your expertise & level of experience which is essential to creating a bond between your audience and your business. Sharing interview videos with your audience will show them the commitment you have to the outdoor furniture manufacturing industry and help them to feel more confident in their decision to support your firm. Ask Team Beverly Boy about the different types of videos you can create in order to grow your audience, boost their confidence, and increase their commitment to your brand.