Video Production for Pet Photography Services
Pet photographers have experienced a significant boost in revenue over the past several years as the trend toward improved pet care gains market share & increased consumer awareness toward pet pampering grows. Rising per capita disposable incomes have further resulted in significant gains for this industry which represents a $124 billion dollar market. Video production for pet photography services is an important aspect of growing audience share, increasing consumer recognition for a particular pet photographer or photography brand, and driving revenue growth amid an incredibly competitive market.
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Rising numbers of pet adoptions and increased pet fostering cases have further contributed to a rise in revenue for pet photography services across the nation. The growing pet photography industry is part of the overall pet industry which has been steadily on the rise with estimates of 4% annual year over year growth as a whole. Americans are simply willing to spend more on their pets. In fact, a study by the Bureau of Labor Statistics found that Americans spend more on their pets than they do on clothing for men & boys, racking up an average of over $500 annually at the time a decade ago, that figure was up slightly in 2015 and has continued to rise.
Pet photography is a visual business that, similar to art, can have many different outcomes and equally as many feelings attached. Sharing the photos of a pet photographer and his or her talents via video can improve audience understanding of the services provided, increase their recognition of what to expect from a pet photography service, and assist in the connecting of pet photography services to pet owners that are most likely to appreciate their art. Beverly Boy Productions will assist you & your pet photography business in creating visually engaging videos that drive leads, increase sales & boost revenue for your pet photography brand.
Promotional Videos for Pet Photography Services
Promoting your pet photography business with video is a great way of increasing audience engagement & generating leads for your organization. Viewers will see your pet photography products & services promoted in an engaging & fun to watch video that they can resonate with and will feel connected to. In fact, posting promotional videos that represent your pet photography services in high traffic areas that pet owners are likely to spend their time online such as social media platforms, forums, websites, and on third-party sites is a great way to build audience reach, increase interactions & generate conversions that are important to your business.
Marketing Videos for Pet Photography Services
Marketing video production for pet photography services is an essential task. Marketing videos will increase your social media reach, improve your organic rankings, and increase the number of leads that you can generate online. In fact, pet photographers often use marketing videos to:
- Increase website traffic.
- Generate more social media shares.
- Boost audience trust & recognition.
- Increase landing page conversions.
Finding ways to connect with your target market online & on television with your marketing videos will have you realizing amazing benefits & rewards for your pet photography business over time. As it is, Nearly 9 out of 10 marketers are satisfied with the ROI they achieve with their video marketing efforts and even more believe that video marketing is an essential element of the overall marketing strategy for their brand.
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Training Videos for Pet Photography Services
Training your staff & employees, or your pet parents, on the ways that they can engage a pet during a photo shoot to maximize the value of the photos that are achieved can take time & may require resources that you simply don’t have. If this sounds right, you would probably benefit from the production of training videos that can help you achieve your pet photography goals.
Expert training video production for pet photography services will provide you the opportunity to teach your pet parents or your staff on the proper ways to engage the pet, pet restraint, pet commands, and various other important details that will be part of ensuring a great outcome with your pet photography business.
Think about all of the things that you will teach your staff or your clients on a regular basis. Think of the tasks that you would teach over-and-over again. Those tasks are best included in a training video, this way you can share the video with pet parents or your pet photography staff & new employees so that you don’t have to spend time teaching these lessons anymore. This is just one of the ways that video can help you save time & money as a pet photographer, but chances are you’ll find a variety of other potential uses for expert training videos to be used in your organization, and when you do – Team Beverly Boy will be ready to bring your idea to the screen.
Interview Videos for Pet Photography Services
As a dedicated pet photographer, you must develop a rapport with your audience so that they feel like they can trust you with their pets, and often with their family members, too. Many times pet photography sessions include children (and babies), seniors, or the human pet parents themselves, which means you must build a relationship of trust with the target audience. The more you can prove your expertise & experience, the more your audience is going to believe in your credibility. This will make your audience more confident in you & your business.
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Sharing detailed interview videos that highlight your skills & past experience will help you to prove your authority in the industry and your success as a pet photographer. Ask Team Beverly Boy about expert video production for pet photography services like yours and the many ways that you can put video to work for your business to grow & achieve your goals.
