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Video Production for Pet Adoption Services

In little over a year following the declaration of the COVID-19 pandemic a little more than 12 million American households would adopt, rescue, purchase, or otherwise obtain a pet. Pet adoption is a common underlying aspect of American history actually, such that Americans largely turn to pet ownership for companionship in times of uncertainty. As such, the pet adoption services industry has been steadily rising in popularity and is expected to continue on an upward trend over the next couple of years at least. Video production for pet adoption services is aimed at achieving a number of goals within the industry including increased community awareness of adoption services, increased leads, and of course, increased pet adoptions.

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Approximately 6.3 million pets land in animal shelters across the U.S. each year, many are euthanized due to shelter overcrowding or, occasionally, due to animal behavior. Sadly, pet adoption services at the shelters are only able to successfully find homes for about two-thirds of the animals that arrive in the shelter each year.  Pet adoption services do their best to find healthy, happy & stable homes for pets across the United States, but many never make it out of the adoption process. 

Beverly Boy Productions offers many different types of video production for pet adoption services. Whether you’re interested in engaging a large, worldwide audience with funny pet videos that will have your target market engaging & interested in adopting from your agency, or you’re seeking assistance in the production of targeted training videos that can be used to bring your staff up to speed inside your facility, we can help.

Promotional Videos for Pet Adoption Services

Promoting your adoption services is an important aspect of your day-to-day goals and responsibilities, but it’s equally important to promote things like:

  • Spay and neuter programs.
  • Animal rescues.
  • Donation drives.
  • Pet care.
  • Pet fostering.


Whether you’re a non-profit, or a for-profit pet adoption service, it’s important to understand the many different ways that you can put promotional videos to work for your business. Promotional video production for pet adoption services can:

  • Increased fundraising.
  • Educate consumers on life-saving pet adoption services.
  • Increase community support for pet donations, pet fostering, & community spay & neuter programs.
  • Boost audience awareness, interest and engagement online & off.

A professionally produced video that represents your adoption agency can provide incredible value in building audience engagement & support above and beyond what you’re currently achieving for your brand.

Marketing Videos for Pet Adoption Services

You never know what kind of amazing things a dog, cat, or similar adoptable pet will do in a day at your shelter or adoption agency, which is why we recommend capturing daily video of your most beloved adoptable pets as a starting point for introducing marketing videos into your campaigns. Sharing pet-related marketing videos on your social media platforms & pages, as well as on your website, and in your email campaigns, can have profound benefits for your pet adoption service.

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As fun as it is to do your own recording around the agency, it’s important to plan ahead for bigger pet adoption services marketing projects, too. This is where you consider how hiring a professional crew, like Team Beverly Boy can help you achieve your pet adoption goals. Whether you want to promote an upcoming event, to share details on a monthly pet fostering or pet adoption class that you offer to the community, or to spread awareness of your pet adoption services & programs throughout the community online, marketing video production for pet adoption services is essential to growing insight & community interest in your business.

As more consumers are turning to the internet to purchase pet products & to find pets that meet their needs, it’s becoming increasingly more important for pet adoption agencies to consider finding ways to engage their audience online. Current studies show that almost 30% of existing pet owners have recently increased their online shopping habits. It’s pretty safe to assume that a large group of those considering pet adoption are also turning to the internet.

Training Videos for Pet Adoption Services

Training new employees is a lot of work, but it’s an essential task as you grow your pet adoption business or non-profit agency. If you’re strapped for time, like most adoption agencies are, or you simply want to find a way to improve the consistency & effectiveness of your training, video can help.

Training video production for pet adoption services is a time saving solution to bringing on new employees and to keeping your existing staff fully trained and prepared to handle multiple roles within your organization. Video based training will:

  • Improve the overall training outcomes at your pet adoption agency.
  • Increase employee knowledge of important training concepts & skills.
  • Make training easier to follow and understand.
  • Improve the consistency of your training across locations or departments.
  • Minimize training time without jeopardizing training value.

Since you can use training videos over and over again, the overall time & cost of training new employees is reduced with each new hire that uses your existing training video content. 

Interview Videos for Pet Adoption Services

Creating close relationships with the pet lovers and would-be pet owners in your community that could potentially adopt from you is a key factor in your marketing initiatives that cannot be overlooked. How you build these relationships, and what you can do to build trust with your audience, is really dependent upon a variety of factors, but expert interview videos can certainly help.

Beverly Boy Production Team

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Interview video production for pet adoption services can help you create a sense of credibility, authority & trust in your business. Sharing details about your expertise, past stories of adoptions that you have championed, or various other insights into your experience in the adoption industry & in pet care will help you create a sense of audience trust & confidence in your agency. Ask Team Beverly Boy about the ways you can use each type of video production for pet adoption services to increase pet adoptions, boost growth, and produce revenue for your agency.