Video Production for HR Consultants

Human Resource (HR) consultants provide a variety of services to assist businesses and organizations in properly structuring their benefits packages, insurance, personnel policies, and compensation systems in order to properly align with government protocols, high-level management, business needs, and the law. Initiating and leading human resources programs and projects is a very important task, which is why HR consultants are part of a $27 billion dollar industry that tends to have revenue growth which directly coincides with corporate growth. When the economy does well, HR consultants tend to also do well, and when the economic climate is less than perfect, HR consultants may struggle alongside. Video production for HR consultants focuses on introducing these professionals to their target market to grow awareness, boost consumer confidence, and increase leads.

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As a consulting firm, the use of video to boost audience awareness and increase lead generation is an essential practice that really should be second nature. Many HR consultants claim that they can provide in-house consulting on topics that are vital to corporate profit growth and to keeping the workforce satisfied. For instance, HR consultants might work on creating health & medical packages, vacation pay packages, or various other employee benefit plans that are “desired” by the team. Therefore they need to be able to prove that they know how to listen, how to engage, and how to keep a team satisfied with their own moves.

Beverly Boy Productions provides a wide range of services to help HR consultants achieve their video marketing & advertising goals. From promotional video production to the creation of expert training videos that can be used across the corporation to provide employee training at essential times & on important topics, we can help!

Promotional Videos for HR Consultants 

Promotional video production for HR consultants largely focuses on generating leads that will convert into paid clients for the consultant. These short, engaging videos are often shared on social media, across a corporate website, or on third-party advertising venues in order to increase audience awareness, boost hype, and draw excitement among the target market for the consultant & the services he or she can provide to help business owners achieve their human resource goals.

The use of video on a landing page can potentially drive up conversions by 80% or more. Many HR consultants choose to incorporate promotional videos into their landing pages, and their websites, for this reason as well as to:

• Generate up to 66% more qualified leads.
• To improve organic rankings.
• To increase click-through rates by up to 96% or more.

Ultimately, promotional video is used by HR consultants to drive up sales & to boost revenue. Any added benefits that occur in the process are icing on the cake.  

Marketing Videos for HR Consultants

Marketing video production for HR consultants is an important aspect of growing your audience and increasing audience engagement for your consultancy agency or firm. Consultants can utilize marketing videos to:

• Increase audience awareness. 
• Drive traffic to their website.
• Increase organic reach online, on social media, and through various other campaigns.
• Boost social media reach and increase social shares up to 1200% or more.
• Improve email click-through and increase message targeting.

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How your consulting firm chooses to utilize marketing videos is largely up to the story you wish to tell and the goals you expect to achieve. Marketing videos can be used at each stage of the purchase cycle from awareness, to the bottom of the funnel where consumer decision making and long-term relationship building takes place. 

Training Videos for HR Consultants

Training videos are integral to HR consulting. Not only are they used by consultants to train members of their team, they can be used internally to train employees on benefits packages, HR topics, and a variety of important concepts that are integral to having a large, widespread team of workers that need to understand how human resources apply to their individual needs.

Training videos can:

• Reduce total training times.
• Improve knowledge retention by 85% or more over written training programs.
• Increase viewer understanding of training.
• Make complex topics easier to visualize and comprehend.

Video training makes training more flexible, affordable, and easy to achieve. Choose from path-based learning, interactive elements, and a variety of features that are going to make your HR training programs more efficient & effective for your team.

Interview Videos for HR Consultants

As you grow your HR business, building up a community of confident prospects is important to continued engagement & revenue generation from profits achieved through HR consulting sales. Interview video production for HR consultants can drive this growth by providing prospects with credibility building content that allows you to share your mission, stories, and expertise in a way that will encourage your target market to feel more comfortable with their decision to consider your HR consulting services for their needs.

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Ask Team Beverly Boy about each of these types of video production for HR consultants and the ways that you can utilize video content to grow your audience, increase their trust, and generate more leads & sales for your firm.