- 23 years in business
- 25k videos produced
- 24 hour customer service
For over 20 years, our Groton, CT TV commercial production company has assisted brands—from budding Groton ventures to renowned Fortune 500 leaders—navigate the local landscape. We create captivating 15-, 30-, and 60-second commercials tailored to excel on both prime-time television and the latest OTT platforms, making great use of locations like the Groton Industrial Park, which offers ample space for filming.
If you’re in search of a Groton, Connecticut TV commercial production team that merges creative excellence with local expertise, look no further. With venues such as the Submarine Force Library & Museum Auditorium offering unique settings for filming, we have what you need.
Once your advertisement is finalized, you can broadcast it throughout the Groton, CT region on cable providers such as Optimum or Comcast, or distribute it through local affiliates like WTNH Channel 8 (ABC), WVIT Channel 30 (NBC), and WFSB Channel 3 (CBS) in Connecticut.
Our team is here to guide you through navigating the process with the television stations to guarantee your commercial is aired. From encoding specifications and closed-captioning to traffic delivery and network approvals, we take care of the technical and logistical elements that ensure your ad broadcasts seamlessly, without delays. With Groton granting access to countless viewers in the Connecticut area—and beyond on digital platforms—this is exposure you definitely shouldn’t overlook.
We have plenty of options available for your project if you decide to film your TV spot in Groton, Connecticut. With industry-leading cameras such as Canon and RED, along with skilled crews, we are ready to capture your advertisement in stunning HD or 4K. We also provide dynamic aerial videography with drones to present Groton’s memorable sites, beaches, or your event venue from a unique perspective.
Our experienced directors of photography, gaffers, and Groton-based television commercial specialists are available, even for half-day shoots. Looking for a cinematic appearance? We have that handled with dolly systems, jibs, Steadicams, or gimbals. Wondering about pricing? Our team is here to guide you through all the necessary details.
From a concise 30-second call-to-action to an engaging 2-minute direct-response segment, our editors are equipped to manage it all. We produce everything from 15- and 30-second broadcast ads to 60-second brand narratives and 90-second DRTV or infomercial-style segments, along with OTT-friendly cut-downs such as 6- to 10-second bumpers. Each project undergoes thorough editing, color grading, and is delivered as ProRes and H.264 masters, along with versions optimized for social sharing.
You’ll receive both a broadcast-quality master and a web-ready file, enabling you to showcase your commercial effortlessly on social media, your website, or wherever your target audience is engaged. With our efficient workflow, your promotional video production is consistently prepared to make a significant impact, regardless of where it is viewed.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Groton HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Groton, CT campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Groton shoot stays compliant.
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