How to Use a Product Explainer Video to Get Leads

Explainer videos have been found to generate stronger more intentional leads and to increase sales resulting in significantly more revenue for the brands that choose to use video over other marketing and advertising mediums. As such, product explainer videos are expected to be the leading style of video content produced by businesses and brands in 2022. Learning how to use a product explainer video to get leads and generate sales is a really simple concept that can work for just about any business. 

Explainer videos are an ideal addition to an overall marketing strategy that includes awareness style content in addition to the conversion or BOTF (bottom of the funnel) content required to generate sales. If you’re wondering how to use a product explainer video to get leads for your business, there’s really no single answer as this type of content is extremely flexible in nature. Because videos increase the total average amount of time spent on a webpage, they pique the interest of the audience, and they improve brand recall, the use of product explainer videos can quickly help your business to generate more leads.

In fact, 97% of marketers admit that videos help their customers learn about and understand their products. By incorporating explainer video content into your sales funnel, you’ll quickly generate more leads and we’re showing you how.

Use Explainer Videos in the Entire Marketing Funnel

The first step on how to use a product explainer video to get leads is to incorporate explainer style video content into all aspects of your sales funnel. From the top to the bottom of your sales funnel, it’s important to use your product explainers to help consumers understand what you’re offering and why it’s right for them. At the top of the funnel, you want to include very generalized product explainer video content that is mostly focused on increasing brand awareness and showing off how your product has the potential to solve a problem. You don’t want to go too far in depth at this point because your target audience hasn’t come to the conclusion that they have a distinct problem – at least not just yet.

Further down, as you get toward the bottom of the sales funnel, you’ll want to use a product explainer video to show exactly how your product is better than the competition and it’s exactly what your target audience needs for their problem. This is your opportunity to show your product solving a very specific problem that your audience has and proving that it’s the right fit for them. Doing this will help you generate more leads as a standalone marketing tactic, but you can also incorporate this type of video content into other marketing strategies such as email marketing or on your landing pages to further increase your lead output.

Use Explainer Videos to Generate More Qualified Leads

While you might be thinking about all the ways that you can incorporate your product explainer video into your sales funnel, it’s also important to consider the fact that using this content in different ways can lead to very different lead generation outcomes. For instance, explainer videos that are used to educate prospects will help to turn them into qualified leads. 

Further down the funnel, the use of a product explainer video can help to further qualify your existing leads so that you generate more sales from the leads that you have. For instance, the use of explainer videos that provide more detailed education to your audience can transform qualified leads into highly qualified leads that are prepared to purchase.

Create these 5 Types of Product Explainer Videos for Lead Generation

Wondering what types of product explainer video content to create in order to get leads? Because product explainer videos are ideal at all phases of the funnel, we’ve found that you can use many different types of videos to generate leads for your business or brand largely depending on where your audience is in terms of their decision making. Consider these 5 types of product explainer videos to get leads:

1. Introduction Videos – introducing your product or providing an overview is ideal for the top of funnel marketing where you’re just reaching out and building awareness among an audience.
2. Process videos – explainer videos that break down the process used to create your product, or the process that your product uses to solve a consumer’s problem, will help you generate more leads.
3. Tutorial videos – these videos will help your prospective consumer understand how your product works and why it’s the right choice to solve their problem.
4. Sales videos – used at the bottom of the funnel to close sales deals, these videos can help to finalize consumer decision making.
5. Presentation videos – this type of explainer video can add context to a sales presentation to help a consumer come to the final conclusion that your product is right for them.

Naturally, the type of product explainer video you create to get leads is going to depend on where you’re going to use it in your own marketing funnels and campaigns. As you can see, though, learning how to use a product explainer video to get leads is really not so difficult, it just takes a little planning!