- 23 years in business
- 25k videos produced
- 24 hour customer service
For more than 20 years, our East Lansing, MI TV commercial production company has helped brands—from emerging MSU Innovation Center ventures to established Fortune 500 leaders—cut through the region’s vibrant energy. We produce compelling 15-, 30-, and 60-second spots designed to shine on both primetime TV and today’s top OTT platforms, making locations like the Kellogg Hotel & Conference Center a TV commercial location-friendly choice.
If you’re searching for an East Lansing, MI TV commercial production team that combines high-end creative expertise with practical, local know-how, you’ve found your match with our services, which are perfect for showcasing ads filmed at venues like the Henry Center for Executive Development.
Once your spot is complete, you can broadcast it across the East Lansing, MI region on cable providers like Comcast or Spectrum, or place it with local affiliates such as WLNS TV 6 (CBS), WILX (NBC), and WHTV (ABC) in East Lansing. Our team can assist you in navigating the process with television networks to ensure your commercial gets broadcast.
From encoding specs and closed-captioning to traffic delivery and network approvals, we handle the technical and logistical steps that make sure your ad runs smoothly, without delay, reaching East Lansing brands effectively across various platforms.
There are plenty of solutions we can bring to your project if you decide to shoot your TV spot in East Lansing, Michigan. With industry-leading cameras like Canon and RED, along with experienced crews, we’re prepared to capture your ad in stunning HD or 4K, ensuring top-notch quality that reflects our commitment to excellence.
We deploy veteran directors of photography, gaffers, and East Lansing-based television commercial specialists—even for half-day shoots. Want a cinematic look? We’ve got it covered with track and dolly systems, jibs, Steadicams, or gimbals, making sure every project benefits from our comprehensive expertise.
From a sharp 30-second call-to-action to an engaging 2-minute direct-response segment, our editors can handle it all with precision. We produce everything from 15- and 30-second broadcast ads to 60-second brand narratives and 90-second DRTV or infomercial-style spots, plus OTT-friendly cut-downs like 6- to 10-second bumpers, ensuring versatility and quality.
Each project is carefully edited, colour-graded, and delivered as ProRes and H.264 masters, along with social-optimized versions for maximum shareability, allowing you to reach audiences effectively across various channels. You’ll get both a broadcast-quality master and a web-ready file, so you can effortlessly showcase your commercial on social media, your homepage, or anywhere your audience spends time.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN East Lansing HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production East Lansing, MI campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production East Lansing shoot stays compliant.
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