Benefits of New York Customer Testimonial Video Production for Your Business
Some of the happiest customers are those that were referred to a business or brand by word of mouth or some other marketing channel or medium. Just think about it, when was the last time you saw someone wearing a shirt that you liked, and you asked, “Hey, where did you get your shirt?” When the individual tells you where, you rush over to make a purchase. This is the power of a great customer testimonial video, and as a New York business owner, it cannot be overlooked.
Hiring a New York customer testimonial video production company to assist you with the creation of top quality customer testimonial videos that showcase the satisfaction of your customers to your target audience is essential to the growth of your brand. Regardless of your business type, customer testimonials can make an incredible impact on your brand. Just consider the following benefits that will come as a result of your decision to work with a New York customer testimonial video production company:
Strong Emotional Connection with Your Audience
For the best, most profound emotional connection between brand and audience, you need peers to share details about your business. Customer testimonial videos will help you to establish a strong emotional connection with your target audience. In fact, with video, customers can share how they really feel about your business, and your prospective customers are going to see firsthand. This not only creates a sense of authenticity about your business and the video, but it also helps to foster a healthy emotional connection between your brand and your audience.
Credibility that Consumers Can Trust
Working closely with a New York customer testimonial video production company is going to provide a sense of credibility for your consumer audience and with credibility comes trust. In fact, customer testimonial videos allow your prospective clients or customers to see who your customers are, how they feel about your business, and what they honestly think of your brand. The level of credibility that a testimonial like this, on video, can provide is huge!
Just think about it. If you see a written customer testimonial on a website, it can be hard to find it credible unless there are other features in place to ensure the credibility such as social proof monitors or purchase confirmations. But when someone is on video stating that they love a brand, it feels so much more honest and real. This is the value of customer testimonial videos.
Increased Exposure for the Business
Working with a New York customer testimonial video production company to create testimonial videos for your business can have an incredible impact in exposure for your business. People see your testimonials and they share them with others, growing awareness and boosting exposure for the brand as each video is reshared. This increased exposure can result in:
- Increased website traffic.
- Increased presence on landing pages.
- Increased social media interactions.
- Increased social media reach.
- Increased interaction on your website.
- Increased email click through rates.
- Increased conversions online.
Many consumers turn to customer testimonial videos before they will make a purchase decision, even from a brand that they already know and trust. For this, and for other reasons, producing customer testimonial videos for your New York business is something that business owners should certainly consider.
Humanized Brand Representation
When it comes to shopping online, one of the key things that will hold customers back, even when they have an interest in the products or services being offered and they have a need for them, is whether or not they feel like they can trust the brand. One of the things that is almost guaranteed to make a brand stand out as more trustworthy or easier to connect with is when it is humanized. Customer testimonial videos can instantly humanize a brand by putting a face to the brand name.
For consumers that are on the fence about whether or not to connect with your New York business, if they see a few customer testimonial videos that showcase past customers that have a similar demographic or peer image to themselves, they’ll feel safer and more likely to put trust in the business.
Professionalism You Can Count On
Customer testimonial videos have a ton of benefits for business owners, but what about the benefits that come along as a direct result of hiring a New York customer testimonial video production company? By hiring a professional, you can bet that you’ll have support you can actually count on for your business. In fact, working with a professional film crew on the creation of top quality customer testimonial videos for your business is something that cannot be overlooked.
For more on what it’s like to hire a New York customer testimonial video production company to work with, give Beverly Boy Productions a call.