Guide to Creating Corporate Orientation Videos
As an HR manager, rapid corporate growth is certainly welcomed, but it doesn’t always come without worry or increases in employee turnover and other negative aspects of rapid growth. Corporate orientation is a big influence in long-term employee satisfaction — who would have known or thought that what you do to familiarize your new hires in the first few days of their time at your company would play such a long-term role in how they feel about your business and whether they stick around past 45 days or more? Corporate orientation videos can reduce new employee confusion and turnover rates while improving corporate culture, but what goes into successfully creating corporate orientation videos that can achieve all of this?
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1. Start with an Outline
Creating corporate orientation videos begins with an outline of the topics and major points that you want to cover in your video series. Whether you’re just starting with an extremely basic sketch of the topics to cover, or you have a detailed outline ready to go, this is where the basic narrative of your core message comes together.
Outline things like:
● Corporate history.
● Corporate culture.
● Corporate Awards.
● Points of interest.
● Role-specific details.
● Insurance, holiday pay, and other “benefits.”
● Key people of interest.
Make sure that your outline also lends the opportunity to detail the satisfaction you have with clients and mention how clients feel about your corporation — happy clients and success will give new hires something to brag about. They will genuinely want to discuss their workplace and the great company they are a part of — and less likely to quit.
Corporate orientation videos should inspire your current employee and any prospective employees to be a continued part of the business — make a point to focus on the employee and his or her contribution to the role as well as to the improved success of the business.
2. Create a Script
Corporate orientation videos cannot be produced with a robust, well-defined script. When writing the script for your video, make sure that you include a narrator, color management to ensure branding is on par, and message delivery to ensure those who view your video will get the core concepts.
Your script should also outline the structure of your corporate orientation videos. Will you include team members? Testimonials? Customer testimonials? Sales or engineering details? Information from other departments?
The script is where you will hash out the key details of each concept to be covered in the corporate orientation videos and the language that will be used as well as the appropriate visuals to come into play for each major scene or element of the video. Take your time here.
3. Start Recording
Once the script is in place and you’ve got a storyboard, it’s time to start recording. Shooting your corporate orientation videos will generally take a day or more. This depends on the length of the video and the intricacy of the content being created. If you’ll hire outside talent, make sure that you’ve thought about WHO to hire. Corporate orientation videos often do fine without professional talent — you can generally use your employees for the show, but don’t risk the professional feel of your video with unprofessional talent! If your employees are not comfortable being on camera, you probably won’t want them in the video.
4. Considering Hiring a Professional
If all of this sounds like a lot of work when it comes to creating corporate orientation videos that will guide your onboarding processes, consider hiring a professional. Beverly Boy Productions specializes in producing corporate orientation videos that engage and entertain your audience while delivering key details on your corporate culture and the values of your firm. Give us a call to learn more about the next steps to creating corporate orientation videos for your team!
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