Video Production for Hotels & Motels in Houston
The hotels & motels industry, like most of the hospitality industry, is famous for its seasonal as well as its annual volatility. Smart hotel brands participate in offering diversified services and accommodations to maximize revenue gains despite the volatility of the market. It is an exceptional industry worth more than $133 billion dollars and employing over 1.3 million people, the majority of hotels and motels have embarked on active use of video marketing to promote their services & accommodations. By embracing Video Production for Hotels & Motels in Houston, it can spark brand growth both online and offline. Professionally produced videos are also a safer and more effective method to deliver training programs.
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In 2017, there was an approximation that video would occupy about 74% of total internet traffic across the globe; those numbers continue to grow surpassing 82% recently. End-users watch billions of videos every day, with the average consumer watching about 100 minutes of videos online each day. It is without a doubt that social media is on an upward trend, that market giants like YouTube reflect consumer interests. Therefore, it would be significant for hotels & motels to commence using high quality videos to promote the growth of their brands.
At Beverly Boy Productions, we produce videos for travel and hospitality industry brands, in addition to those in the hotels & motels industry. Our video production for the hotels & motels industry includes creation of promotional videos that are ideal for use on social media platforms such as Facebook, TikTok, & Instagram. We also deal with the production of marketing media, quality training videos, customer testimonials, and expert interviews that are exemplary for generating brand specific growth.
Promotional Videos for the Hotels & Motels
Video Production for Hotels & Motels in Houston boosts excitement and draws in audience interest, through sharing authentic and unique stories behind the brand. Short promotional videos can be used for a variety purposes, this includes increasing audience awareness, driving consumer trust and boosting conversions. Usually, a promo video is between 30 and 60-seconds long, but this is dependent on the distribution plans, some promotional videos for hotels & motels run a bit longer.
The idea behind promotional video production for the hotels & motels is to:
•Create video content that increases audience trust.
•Create videos that will build brand awareness.
•Create videos your audience will remember.
•Create videos that influence outside partnerships or engagement.
•Create videos that will nurture existing client relationships.
All of these goals, and many more can be achieved with promotional videos for your hotel or motel.
Marketing Videos for the Hotels & Motels
The production of professional marketing videos for hotels or motels can impact an audience engagement, brand trust and guest correspondence. As a matter of fact, marketing videos play a distinctive role for numerous hotels & motels, driving visibility and increasing bookings during high and low season times.
Marketing videos can have the following advantages for the hotels & motels industry:
•Increased visibility on social media.
•Stronger audience exposure.
•Greater audience engagement and interactions.
•Improved understanding of products, services, and accommodations.
•Significant exposure online and advanced rankings in the SERPs.
•Increased audience trust.
•Higher conversions and sales.
Marketing Video Production for Hotels & Motels in Houston assist brands in capturing the interest of your target audience and educating prospects as well as current guests on additional offerings and amenities which can include: activities in the surrounding area, on-site activities, meals, and other core events that are key to attracting more people into your hotel or resort. It is an opportunity that can also please your regular guests.
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Marketing Video Production for Hotels & Motels in Houston is one of the most auspicious ways to conquer the attention and trust of any consumers that may be in search of an exceptional hotel or motel to stay at. The main aim that consumers have is having a good time rather than having to worry about bad customer service or bad experiences in the premises, especially when spending their hard-earned money.
Marketing videos of your hospitality establishment would be the best method to showcase the positive aspects and uniqueness of your hospitality brand and establishment. By using marketing videos, you have a chance to show all the great amenities and activities and even events that may be held during the hotel guests stay.
If you combine marketing video production for hotels and motels, good customer service, and a great stay, you will end up with positive word of mouth marketing from your guests. This is the result that can also drive up your consumer rate and revenue gains. If you are looking for a win-win situation when you work with a professional video production company, this is it. Get in touch with a professional crew that has experience in the marketing industry and that can provide you with tips and insights on how to market your hospitality business.
Training Videos for the Hotels & Motels
Training videos for the hotel industry are important for a number of reasons. Not only do training videos reduce the cost of training for hospitality brands, they also streamline training processes, and provide a different method of teaching concepts. Employees love training videos because of their ease of accessibility, flexibility, and because people enjoy watching videos. Training videos for the hotels and motels industry are also a great way to ensure that all topics are covered.
They are also the best way to teach practical skills like diffusing adverse situations in real time, instead of having to experience the situation and learning from possible mistakes. Training video production for hotels & motels will improve employee engagement in your training program, provide better training outcomes, and offer an “always-on” training experience that is accessible from anywhere when needed.
This type of video content can also help hospitality workers learn all types of jobs and roles that are in this industry, which may include:
•Concierge (Host/ Front Desk/ Guest Relations/ and Reservations Agent)
•Event Planner (Wedding Coordinator/ Meeting Planner/ Convention Planner)
•Executive Chef (Catering Manager/ Food and Beverage Manager/ Restaurant Manager)
If hospitality employees want to know more about how hotels and motels work, the positions listed below would greatly benefit from training videos:
•Hotel General Manager (Back Office Assistant/ Director of Hotel Sales/ Shift Manager)
•Housekeeper (Director of Housekeeping/ Director of Maintenance/ Executive Housekeeper)
•Porter (Bell Attendant/ Parking Lot Attendant/ Bellhop and Bellman)
Training videos in the hospitality industry are a great way to train the hospitality workers when it comes to working in restaurants, casinos, and other food establishments, those positions are:
•Banquet Server
•Head Waiter
•Bartenders
•Café Manager
•Barista
•Food Runner/ Server
•Host/ Hostess
Interview Videos for the Hotels & Motels
Interview videos for hotels & motels include both customer interviews and expert interviews. If you can strategically use both types of videos, you can increase your chances of building consumer trust in your brand. With expert interviews, you can humanize your brand by introducing the faces of your staff to clients who will gain interest and even make a point of prioritizing your facility when they want to visit a hotel. Customer interviews take that trust a step further by providing a different view of your facility through the eyes of your customers; it is an effective way of driving conversion. So, think about hiring a professional crew that understands all about Video Production for Hotels & Motels in Houston and get a strong marketing force for your brand.
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Interview videos for hotels and motels are a great way of inviting your prospecting guests to meet your hospitality workers. Interview videos are beneficial for prospective workers because they can get to understand how the business serves customers. When your guests genuinely share amazing experiences, it will cause anyone who wants to join the industry to become interested in what you are doing. One of the best qualities that follow interview videos is that future hospitality workers will see your hospitality establishment and understand how you operate.
Are you a smart hotel brand inquiring about professional Video Production for Hotels & Motels in Houston? Call Beverly Boy Productions today.
