Everything You Need to Know About Creating a Viral Video Case Study

Every marketer or business owner that’s producing any kind of content online has heard the term, “Go viral,” and wished that their content fit the bill. Whether it’s a powerful image that draws upon the emotions of a wide audience, a funny meme of the day that just happens to spark more excitement than ever before, or a video, many businesses and brands spend months, or even years, creating content and hoping that it will ultimately “go viral.” But there’s one thing that makes a brand more likely to go viral – video!

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Video is the fastest way to go viral online because more than 82% of the internet is now made up of video content. So, if you’re going to produce a case study, and you want it to go viral, a video case study is certainly the way to go. That’s why we’re addressing everything you need to know about creating a Viral Video Case Study for your brand.

Benefits of Creating a Viral Video Case Study

Creating a Viral Video Case Study that represents that successes that your brand has achieved with its customers can not only help you to generate additional leads and business, it could also lead to incremental gains in organic traffic and ROI, too. There are many other potential benefits that can come as a result of your decision to produce a Viral Video Case Study including:

• Immediate increases in brand awareness and identity.
• Increases in brand trust and conversions.
• Boosts in user engagement.
• Increased sales and leads.
• Higher brand authority and credibility.

Producing a Viral Video Case Study can have the added benefit of increased social shares which may hit an all-time high for your brand, and could even result in significantly higher than average leads or customer conversions.

However, not all viral videos lead to substantial gain for the business. In fact, it’s actually quite common for virility to have little to do with conversions. Many businesses state that viral video content is good for nothing more than a boost in audience recognition and that it often doesn’t lead to increases in leads or conversion related results. This doesn’t mean you shouldn’t push to produce viral video content, though. Brands that achieve viral status with their video case studies generally appreciate the benefits more than they care to have any concern over the potential drawbacks.

Is There a Blueprint for Viral Video Case Study Production?

While there really is no blueprint for viral video production in terms of what a brand can do to always achieve virility, there are some steps that brands which have achieved viral success claim generally go into the videos that make the most impact. For instance:

• Videos with clearly 4-5 acts tend to outperform videos that have 3 acts or less.
• Videos with characters that are relative to the target audience tend to perform better than those that lack characters completely.
• Finding something very unique or putting a unique spin on something that is common tends to drive up the virility of a video.
• Videos that clearly have more effort put in are more likely to have virility coming out, but not always.
• Videos that incorporate humor often make it to viral status over any other emotion. Happiness is the leading emotion behind social sharing with exhilaration and amazement right behind.
• It seems the more a video gets seen and shared, the stronger the social proof is and higher overall social proof can boost the level of virility to some degree.

These are not by any means fail proof ideas or opportunities to go viral, but if you’re going to be attempting to create a Viral Video Case Study, you might want to start with these areas of focus first.

Additional Tips for Viral Video Case Study Creation

In addition to the previously mentioned areas of focus for a Viral Video Case Study, brands that are looking to make their video case studies go viral should also consider paying close attention to their production quality, timing, and distribution efforts. Consider the following additional tips for Viral Video Case Study marketing:

• Keep your video only as long as it must be to deliver the intended message.
• Enlighten a wide audience and provide entertainment. People share content for these top reasons.
• Embrace the idea of social listening and following along with steps to make your video fun, engaging, humorous, or otherwise interesting.
• Consider diverging from the standard story arc and shifting toward something different. It will have the potential to be more exciting for your audience.
• Make sure that your video case studies have a plan for if they do go viral. Have customer support, PR, and other needs in place ahead of time.

At Beverly Boy Productions we work closely with brands to produce viral video case study content that can be used across social media and distributed online. For more information about producing a viral video case study for your brand, give us a call!