What is the Cost for a Website Business Video?
The addition of video to any website has key values in terms of increased conversions, higher Google rankings, and overall improved customer satisfaction or trust.
But, “what is the cost for a website business video?” And, more important, is the addition of video to your website something that you can really afford right now? These are great questions that we hear a lot at Beverly Boy Productions. Let’s take a look at how you can prepare a budget for your website video content.
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Average Cost of Video
The average cost of video for a website is somewhere between about $1,000 per finished minute and $10,000 per finished minute. Most of the time, a 1-minute video for a business website will be in the range of about $1,000 to $5,000 to produce unless there are extensive graphic needs or 3D animation rendering in which case you will see that figure jump significantly. With this in mind, you can quickly begin to budget out your website business video rates. Keeping in mind that when you hire a production crew to create a website business video for you, you’re hiring the following:
● Film Director – >$250 per hour
● Script Writer – >$150 per hour
● Cameraman – >$400 per hour
● Editor – >$175 per hour
● Actors – >$500 per hour
● Equipment – up to 100s per hour
● Studio Shooting – up to $400 per hour
● Narrator – >$400 per hour
● Audio Files – up to $1000
● Video Rendering – up to $75 per hour
● B-Roll – expect to pay a percentage between 10 and 50% of your total cost
● Miscellaneous Fees – can cost very little up to 1000s extra
Type of Video
The type of video that you create for your website will also figure into the total cost. Let’s assume a per-minute cost of video at $2,500. Various types of videos have expected lengths. For example, a header video will usually show just 10-20 seconds on repeat.
So, if you consider the cost of 30 seconds of video to be about $1,250 that would be about what you can expect to create a website header video that plays on repeat for your brand. Let’s take a look at some other types of videos and their anticipated lengths/costs as you consider, “what is the cost for a website business video?”:
● Corporate Overview Videos – These are usually under 2 minutes, or $5,000.
● Promotional advertisements for the website – These are usually 30 seconds, or $1,250.
● Product promotions for the website – These are usually 1.5 minutes, or $3,750.
● Customer testimonials for the website – These are usually about 1 minute, or $2,500.
As you can see, it can be very affordable to produce website videos for your business. Keep in mind that many things further influence the average cost of video per finished minute.
Cost Influencers
When you consider hiring a professional to produce website business video content for you, keep in mind that a vision that includes elaborate production needs can quickly result in a huge price tag.
Things like the addition of more equipment or added shoot days can really add up quickly. Talk with your production studio about the various factors that influence your expected rate of production if you feel like the quote you receive is out of your price range.
Some of the most common influencers of cost include:
● Equipment.
● Level of professionalism.
● Experience.
● Vision.
● Creativity.
● Style.
● Length.
● Location.
Each of these can be adapted and adjusted to meet your needs and stay within budget. Give Beverly Boy Productions a call to get more details. We’re here to answer you when you ask, “what is the cost for a website business video?”
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