5 Features Every Great Video Testimonial Service Has in Common 

Video testimonials share some of the most valuable feedback your brand has to offer with those who matter most — your customers. Every great video testimonial service will tell you that focusing on collecting genuine customer or employee satisfaction is a must to effective testimonial video production. However, did you know that avoiding promotions, focusing on a clear problem or solution, and delivering confident testimonials are also part of the game? Check out these prominent features of that every great video testimonial service has in common. 

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1. Genuine, Authenticity 

If you ever hire a testimonial video production crew and they say, “OK, let’s get started with a script.” I hope you turn around and run! Because great video testimonial service providers know firsthand that genuine authenticity is VITAL to effective testimonials from customers, clients, consumers, or employees. Whomever you’re capturing a testimonial from, make sure that it’s authentic and includes personal detailed accounts. Don’t try to fool the system! 

2. Natural, Unscripted Responses 

Every great video testimonial service will explain to you the value of natural, unscripted responses. While you are welcome to discuss the testimonial with the interviewee or individual providing the testimony prior to production, we do not recommend you rehearse or develop a script. Unscripted responses are ideal for testimonial videos. No scripts are ever ideal! 

3. Avoid Promotion 

IF your customer has something promotional to say about your brand during their testimonial, that must come naturally and should not in any way appear that it was forced or asked for. Generally, we find that most great video testimonial service providers help consumers to understand the importance of NOT promoting products or services during their testimony. The goal is to share the story of their involvement with your brand, how it helped them, what they loved or hated, etc. Avoid promotions if at all possible. 

4. Clear Problem & a Solution 

Great video testimonial service providers know the importance of showing a clear problem and an equally clear solution that was provided by your brand. This is how great testimonials promote your brand without being actually “promotional” in nature. As you work with your customers or employees to produce testimonial videos, help them to think about how they will share their original problem and the solution with others. This is the only “scripting” that should be done. 

5. Speaking with Confidence 

A customer that is truly satisfied with your product or service will be able to confidently share his or her story in their testimonial. Confident testimonials are key to great video testimonial service production. If your customer seems unconfident in any way, consider talking through the problems prior to the video production. All great testimonials are backed by a confident, satisfied customer.