Kickstarter Campaign Video Tips & Tricks for Success 

A winning Kickstarter campaign video can literally make the difference between whether your business gets off to a great start and hits the ground running or kind of stagnates and hangs out where it’s at for another decade. In fact, your Kickstarter campaign video is literally THE most important component of your crowdfunding campaign aside from the actual product you’re trying to promote.

Follow these Kickstarter campaign video tips and tricks for success with your crowdfunding campaigns. 

Kickstarter Campaign Video Statistics 

Did you know that a Kickstarter project that includes a video is likely to generate 115% more in crowdfunding than those that do not include a video?

According to Kickstarter

Campaigns that include a video succeed at a rate of 50% versus those without which tend to succeed only 30% of the time.

So combining your 50% chance of success, and the potential to raise 115% more money, can you really afford NOT to have a great Kickstarter campaign video for your project? 

Recent studies prove further that Kickstarter projects that include a video are 85% more likely to achieve their total funding goal. 

Do all the numbers make you kind of confused or feeling like there’s too much involved?

Here’s the bottom line:

• Kickstarter campaigns with video are more successful. 
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• Kickstarter campaigns with video earn more funding.
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• Kickstarter campaigns with video WIN.

Kickstarter Campaign Video Tips 

So now that you know you absolutely must have a video if you’re running a Kickstarter campaign, let’s take a look at what you can do to ensure you have the right type and style of video to succeed. You didn’t think just any video would work did you?

Now is not the time to reinvent the wheel.

Your Kickstarter campaign video should include:

• A genuine look at you and your product. Be yourself!
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• A quick and convincing look at what your campaign is about. Now is not the time for a life story, or a slow start. People have short attention spans and those aren’t going to change on behalf of your story.
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• Details on why you need money. What will you do with the money you raise?
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• An explanation of what will happen if you don’t reach your goal- you get no money, the campaign ends, and everyone is sad.

Now, let’s get to the details of what it takes to produce a top notch Kickstarter campaign video that WILL succeed! 

You’re going to need to put your heart and soul into this video. Remember, there are thousands of Kickstarter videos and your competition is probably growing by the day. What can you do to make your video stand out?

Consider the following:

Use good lighting.

With so many Kickstarter campaign videos out there, the one thing you can easily do to make your video appear more professional than the next person’s is to ensure you’ve used great lighting throughout.

Poor lighting makes your video appear amateur and as if you weren’t concerned enough about making a good first impression. Your ability to build trust with potential investors depends on your lighting. Show them that you care enough to light the set appropriately!

Use time wisely.

Investors are not going to be happy if you waste their time. Show them that you care and that their time is just as valuable to you as your own time is. Keep your Kickstarter campaign video between 3 and 5 minutes in length. Aim for under 5 minutes.

Focus on your thumbnail.

A great thumbnail may make the difference in whether your video is ever seen or not. If you’re not sure what it takes to provide a great thumbnail that will attract viewers, talk to any YouTuber about the steps they take to include a clickable thumbnail for their videos.

You’ll be surprised at how much time and effort is put into this portion of the campaign!

Don’t forget your call to action.

Just because this is a Kickstarter campaign video and you expect your audience to know that you want money does not mean that you can omit the CTA.

A great CTA may be the difference between a campaign that generates over 100% of the revenue they seek or one that doesn’t hit the mark. As you create your CTA, think of how the money you are trying to crowdfund will be used and how that can resonate with your audience.

Now is the time to connect with your audience, help them understand WHY you need the money so that they feel compelled to fund the project. 

Consider Hiring a Professional Video Production Company 

Kickstarter campaign videos for major projects are often best left to the pros. If you can afford to hire a professional for your campaign video creation it could lead to higher investments into your campaign.

Consider budgeting a professional to help you create a Kickstarter campaign video that will show your audience you mean business!

Beverly Boy Productions brings decades of experience to the table to help you create Kickstarter campaign videos that will engage your audience and land the investments you need to take your project to the next level.

Give us a call to discuss Kickstarter video production and the next steps to making your campaign a success!