7 Tips to Get The Most out of Your Live Event Webcasting
Large and small brands are finding technology driven solutions to sharing their story with the world. One way that many companies are connecting with a wider audience is through live event webcasting. This technology allows you to expand your reach, increase audience engagement, and generate revenue from your events with just a few simple steps. Follow these 7 tips to get the most out of your live event webcasting and increase revenue and recognition for your brand.
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1. Always Require Viewers to Register for Your Event
Event registration is a necessary element to effectively increasing the value that your brand generates from a live webcast.
Your decision to require viewer registration allows for your collection of email addresses, name, phone number and other valuable information about your viewer demographics. This information can later be used for advanced marketing and decision making within your brand.
2. Estimate Event Bandwidth Appropriately
Improvements in technology allow you to more easily determine the appropriate bandwidth for your live event webcasting in advance so that there are no hiccups or problems along the way.
Before you begin live streaming your webcast, make sure that you have taken precautionary steps to determine the impact on your network and that you have worked with your IT department to ensure appropriate bandwidth requirements are met.
This information is determined by estimated the total number of event attendees and the estimated length of the livestream or webcast.
3. Perform a Trial Run
Before your live event takes place, take the time to perform a test run to determine whether everyone on your team is prepared to handle their part in the live webcast. Event webcasting situations can change and needs may adjust during the live event.
A team that is prepared to adapt and adjust as they go will be most productive and effective for the live event webcast. Working with a live event webcasting professional will reduce any potential hiccups during the live feed.
Pros are aware of the need for added camera equipment, microphones, audio and lighting services and other elements necessary to keep the live event flowing seamlessly.
4. Plan Strategically
In order for your live event to be considered a success, youâll want your webcast to be shown to the maximum viewing audience. This requires strategic planning to ensure that youâre showing the webcast at a time that is most likely to be acceptable and convenient for the maximum number of viewers relative to your brand.
In the US, many brands find that showcasing live events online during the hours of 11 am to 2pm Eastern Time reflect the highest attendance as these are the general lunch break hours for many corporate workers and the times when people can conveniently log into a livestream.
5. Deliver Mobile Friendly Feeds
Live streaming content that is not mobile friendly will likely result in a significant lack in total viewership. You want to make sure that you are always delivering mobile friendly webcasting. The webcasting platform that you choose will make a major difference in whether viewers attend.
Webcasting from Facebook Live and other similar programs represent a mobile friendly option that allows for you to capitalize on those using smartphones and mobile devices to access the internet.
6. Allow the Audience to Interact Together
Engagement and interaction via the live event webcasting solution that you choose will make a major difference in whether your webcast is viewed as beneficial and engaging to the user. Itâs one thing to deliver a webcast that includes you talking to your audience for an hour and a half.
But to allow your audience to interact, to ask them questions and to incorporate the live Q&A session into the live webcast or to include online polling in which you release the results during the webcast creates an engaging environment that your audience will enjoy more thoroughly.
Discuss the engagement opportunities in advance with your webcasting team so that all are prepared with the appropriate technology to keep your audience fully engaged along the way.
7. Make Use of Analytics
The analytics that you use to represent your live webcasting a success will depend on the platform that you use to webcast as well as various other individual elements relative to your needs.
Some of the analytics that you can track and use in regards to your webcast include the tracking of attendee behavior, how they answer questions or polls, attendee demographics, and data regarding when or where attendees stop watching your live event webcast and seemed to lose interest.
Use this data for your follow-up outreach and marketing initiatives to make the most out of the data that you gather during the event webcasting or live stream. This data can later be turned into qualified leads that your sales team can follow up on.
Hire a Live Event Webcasting Production Crew
Beverly Boy Productions specializes in live event webcasting. Weâre ready to help you produce a live event webcast that will not only engage your audience, but will deliver exceptional analytics tracking and quality for your brand to maximize the value that you receive from the webcasted event.
Give us a call at 888-462-7808 to discuss your upcoming event or live webcasting needs. We canât wait to assist you!
