Tips for Successful Social Media Marketing in the Film Industry
Did you know that you can reach millions of people through social media? In fact, social media views make up roughly half of all internet traffic. Therefore, the best possible place for you to spend time marketing your film is through various social networks such as Facebook, Twitter, Instagram and similar platforms where billions of people are spending their time. Follow these tips for successful social media marketing in the film industry. We’re showing you how to spend less time worrying about what to do and more time taking actionable steps to succeed online.
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Choose an Advertising Platform
Which social media platform will you promote your film on? Don’t just choose the platform that you spend the most time on, do your research to determine where your target audience is spending their time.
Whether it’s Instagram, Facebook or Twitter, you need to identify where your audience is spending the most time and prepare to begin sharing your film on that social platform.
Facebook is definitely the farthest-reaching platform, made up of more than 2 billion monthly active users. If you audience is on Facebook, this is a great starting point for your social media marketing efforts to begin.
Choose Your Audience
Your audience likely has several different subgroups that are defined by key characteristics and demographics. Make a list of the various audience subgroups that you can market to and consider how you can approach each.
You won’t market the same way to the audience as a whole. Some will be more interested in education others a sale. As you define your social media marketing steps, you need to have a full picture of your audience and what makes each subgroup of your audience engaged.
Once you have defined the audience groups you can begin to take steps to engage them on their terms. In order to engage your audience in social media you must know who you are speaking to and what their needs, wants and interests are.
Get involved with your audience on social media and actively engage in conversations to learn more about your audience and what they care about. You can use all of these finer details to your advantage later on.
Use Hashtags
The hashtags you use on social media can make a difference in your reach and who sees your film content. Don’t use hashtags the wrong way! So many people just add 15 or 20 hashtags at the end of a post and call it a day. This won’t work!
The hashtags you include should associate with both your content and your audience. The idea of a hashtag is to reach others that are sharing similar hashtags. Therefore, use hashtags that are not trending or those that are so vague they don’t connect with a refined audience is a waste of time.
It’s a good idea to include hashtags that are relative to your film and the people that you expect to benefit from the social media film. This way your project can be found by people outside your network.
Get Active
Active participation in social media communities will help you to build a voice for your film and reach a wider audience. But you can’t just get into an audience and immediate self-promote. This type of behavior is not well received on social media and may get you outcast from the group entirely.
Instead, active participation in the community so that you can prove your knowledge or understanding of the community. Engage in a way that shows you have similar interests, just as you would engage in one-on-one communication with your peers outside of social media.
Once you have actively contributed to the community, you may find a time where you can share your film naturally without it seeming overly self-promoting.
Likewise, including a link to your film landing page or other important details in your profile or bio will allow you to further share without actually being self-promoting. People will see you interacting in the community and want to know more about you so they will naturally view your profile and see details about your film.
Authenticity is Key
The best thing you can do to successfully market your film on social media is to be authentic. You can’t go around selling something without value. You can’t actively promote without offering something helpful to the viewers.
Instead, build a community that knows you for the content you share and the value you provide. Active interact with others and grow your following. Have conversations with your audience and with other members in the industry. Show that you are a great person to be involved with and, since your film is a direct reflection of you or your brand, that too must be good.
