5 Creative Ways to Market your Construction Business
The construction industry is made up of a vast body of workers that, together, build our homes, offices, hospitals, movie theaters, retail stores and various other establishments that are visited day-to-day. But how do you generate leads for your construction business to keep your contractors busy, your buildings growing, and your bottom line fulfilled? In such a competitive environment your marketing and communications strategy is more important than ever before. These 5 creative ways to market your construction business will help you establish a competitive voice for your construction business through construction videos and live feeds, social media ads, and various other construction marketing strategies.
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Establishing a strong online presence for your construction business requires all hands on deck as marketing your construction business requires technical skills, creativity, and essential planning of pre-defined goals.
Whether you intend to initiate construction marketing strategies to achieve your business goals on your own, or with the help of a professional marketer, these 5 construction marketing activities will get you on your way to more leads, higher sales, and increased ROI for your company.
#1 Donât Underestimate Social Media
Social media marketing for construction companies generally takes place on Facebook, Twitter, or LinkedIn although it is possible to use Instagram, Pinterest, and various other social media platforms to your construction lead generating advantage. The most important thing to remember here is that you should NEVER underestimate the power of social media to generate leads for your construction business.
Several options exist when it comes to construction social media marketing.
Consider using social media videos or text posts to share the following details about your construction business with your fans & prospects:
- Project details or project updates. (Donât forget the photos! Fans love photos.)
- Live videos that show projects in action.
- Video tutorials that outline how to fix something around the house.
- Behind the scenes video tours of a major construction project.
- Corporate culture videos that show what itâs like to work with your company.
- Customer testimonial videos that show the happiness of past customers.
- Local events and things to do.
Additionally, construction Facebook ads provide an extremely cost-effective opportunity to reach your local audience based on targeted demographics and interests.
Share your service details with those that are most likely to need the construction services offered by your company and eliminate the cost of reaching people that do not fall into your immediate customer profile.
#2: Live Stream Your Events
As you continue to plan your construction internet marketing path, also consider the use of video live streams to market your company. Although the use of live stream video is relatively new and largely under-utilized by the construction industry, the popularity of live stream marketing is rising rapidly.
Consider the following live stream content marketing for construction business:
- Livestream interviews that help viewers learn about your corporate culture, customers, or values.
- Livestream tours that take viewers through a recently completed project or on a scene where the groundbreaking takes place on a new project.
- Livestream major projects to keep fans and community members engaged in the building process.
- Livestream volunteer activities and community involvement to show potential clients the values that your brand represents and stands up for.
Livestream video marketing for construction companies really has endless opportunities. You might as well be at the forefront of this powerful marketing medium that few construction firms are using in their marketing mix.
With a live stream, youâll have a greater chance of reaching millennials and Generation Z, and live stream marketing represents a cost-effective means of delivering construction videos to a wider audience. This represents one of several creative ways to market your construction business.
#3: Take Advantage of Local Business Networking
Building relationships with non-competing businesses in your general area provides an excellent opportunity for you to increase credibility and trust in your construction company and to generate referrals.
Your local Chamber of Commerce is an ideal starting point for local networking events and will likely provide referrals to your construction business if youâre registered with them. Business Network International (BNI) is another great opportunity when marketing a construction business.
BNI membership will help you increase exposure for your construction business and may generate mixed referrals and leads as growing demand for your services and skills are realized within the community.
Give Back to Your Local Community
Much of the marketing that you will do in construction is about contributing to your local community to generate a positive reputation for your brand with those that you will ultimately be working for.
Network with neighborhood groups, sports leagues or community organizations that are relevant to you or your mission and volunteer your services/time when possible.
Youâll be surprised at the sheer volume of sales that come into your construction business over the years as a direct result of who you know, or who knows you due to your community involvement.
#4: Produce an Animated Explainer Video to Simplify Your Pitch
Explaining your service to prospective clients is often the most challenging element of the sales pitch. But what if we told you that an animated explainer video could help you educate your audience and demonstrate your expertise in a way that is simple and easy for viewers to understand?
And, what if we told you that 80% of consumers that see an animated explainer video simplifying the pitch for a particular construction service are convinced that purchasing that service is the right decision for their problem?
Animated explainer construction videos offer an engaging, easy to follow visual representation that makes delivering your pitch fast and painless. Use animations on your website, social media pages, and in your promotional emails to grab the attention of your audience and generate more clients!
#5: Compete with a Professional Corporate Video
Corporate video production for your construction business allows you to compete, face-to-face, against the other construction companies in your immediate area. Show prospective clients what your construction company is made of.
Consider any of the following types of corporate video for your construction business:
- Corporate profile videos that introduce your construction company & the services you provide.
- Promotional videos that showcase your services and improve brand recognition.
- Customer testimonial videos that prove past satisfaction with your services.
- Corporate social responsibility videos that share your dedication to the community with prospective clients.
Contact Team Beverly Boy
These creative ways to market your construction business are really just the tip of the iceberg when it comes to residential and commercial construction marketing ideas. Ready to start marketing a construction business?
Give Beverly Boy Productions a call! Weâll help you produce powerful construction videos that will generate leads, build trust, and promote your services to a wide audience. We canât wait to get started!
