5 Reasons to Create a Commercial for Your Business
Video commercials used to be something that only the big businesses could afford to do. However, the evolution of the internet and social media as well as camera equipment and technology has made commercial video content more accessible and available to a wider network. Today, commercials are part of the video marketing mix for most businesses. If you’re not sure whether a commercial is the right option for you, continue reading for the top 5 reasons to create a commercial for your business.
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1. Commercials Build Brand Recognition
Did you know that it takes an average of 7 touchpoints in order for someone that is seeing your product or service to convert into a paying customer? The more you can get your content in front of these prospective buyers, the better your chances are that they will turn into paying customers.
Video commercials allow you to engage prospects while creating a strong sense of brand recognition that can lead to higher sales when done correctly. Commercials are a great way to improve your brand image and the recognition that would be buyers have for your company.
But just how much does a commercial cost? [Watch this video]
2. Commercials Increase Conversions
Did you know that people remember 95% of what they see versus just 10% of what they read? Your commercial has the potential to deliver 100% of what you have to say to the audience and they will remember 95% of it!
Further statistics show that those who see a commercial that explains how to use a product or service are 75% more likely to purchase from the business that was represented by the commercial. These are just a few of the benefits of TV commercials that help you to convert more would be consumers into paying customers.
Consumers are more confident and more likely to purchase from you if they see a video that helps them to better understand your brand, product or service.
3. Commercials Can Boost SEO Rankings
Commercials are not only useful on TV anymore. In fact, a commercial hosted on your website can boost your SEO value and result in higher rankings in Google and other search engines for your brand. Video commercials can be used to boost rankings for top pages of your site by as much as 70% compared to pages that do not have a video on them.
4. Commercials Boost Social Engagement
Research suggests that businesses that include commercials on their social media pages have higher engagement and higher conversions. Furthermore, social media users that see a commercial for a business report that they are more likely to purchase from that business just because they have more trust for the brand.
Finally, commercials that are shared on social media have the potential to go viral and attract an even wider audience for your business.
5. Commercials Connect with Your Audience in a Creative Way
Video commercials allow your brand to use creativity to connect with your audience. Just as a picture is worth a thousand words, a video is a great way to emotionally connect with your viewers and share what your brand is all about.
Creative commercials represent a brand’s core values and can build an unforgettable image that leaves a lasting impression on viewers. Who do they call when they need a product or service that you have–YOU because they saw your commercial!
Collaborate with Team Beverly Boy
These are just some of the top 5 reasons to create a commercial for your business. Let us know what you think and, if you need help creating a corporate commercial give Beverly Boy Productions a call at 888-462-7808. We’re always happy to assist.