5 Reasons to Include a Video On your Website
Video marketing is not a new form of media, but it is new to many businesses. The internet, technology and changes associated with the digital world make video marketing more affordable for many businesses that previously could not even consider it. In fact, today you really need to include video on your website if you want to stand out against the competition and rank well in the search engines. These are the top 5 reasons to include a video on your website.
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Improved Conversions
Videos improve the total amount of conversions for a website. In fact, websites that have videos tend to convert at 80% higher rates than those that do not. Furthermore, studies show that websites that use videos to explain their product or service in greater detail to the viewer see up to 74% more purchases on the product or service.
Videos Improve Email Interaction
Are your emails getting tossed aside? The use of video in your email marketing campaigns can increase the click-through rate substantially. We’re talking upwards of 300% higher click-through rates for emails that include a video.
The average individual gets over 100 emails everyday. What makes your brand stand out against all the other “noise” in the inbox? Consider a video to help your brand make a better impression that will last.
With consumers remembering over 80% of what they watch and less than 10% of what they read, doesn’t it make sense to provide a video rather than just a written email?
Videos Improve Website Rankings
Are you ranking #1 in Google for a wide variety of key terms? Most businesses know a little bit about website rankings and the importance of keyword ranks in Google. However, many businesses are unaware of the influence that video plays on rankings.
Studies have proven that website pages that include a video rank significantly higher than those that do not. In many cases, the addition of a video to a page with valuable website content will improve the rank by as much as 70% overall.
Just think, what would you do with 70% higher rankings? What would you do with 70% more traffic to your website and 70% more conversions? While all of these are not guaranteed by just adding a video, they are all potential improvement opportunities that can come with your video marketing efforts.
Videos Increase Consumer Trust in Your Brand
Consumers state that they are more likely to purchase from a website that includes a video. In fact, a whopping 90% of consumers report the decision to put more trust into a brand that includes a video on their site.
The addition of videos into your marketing mix will help your brand to be more valued by the end consumer. Even if you don’t have a big budget to work with, the more you can get in front of the camera and put a face to your brand, the more consumers will trust what you have to offer.
Videos are Shared More than Any Other Content on Social
The use of video on social media is highly beneficial. In fact, social media videos are shared more than any other form of content on social networks. An estimated 92% of mobile social media users share video content on a regular basis.
If your video is lucky enough to be shared on social and to go viral you could see thousands, hundreds of thousands or even millions of more visitors to your website.
Benefit Your Website
Start by posting your video on your website and then encourage others to share it on social. Don’t forget to include social share buttons on the site to make sharing easy!
These are just a few of the top reasons to include video on your website. There are so many benefits of using video on a website that influence the consumer. If you’re ready to make a video for your website, call Beverly Boy Productions at 888-462-7808 to get started!
