Best Video Marketing Campaigns in 2025
If there is one thing marketers can rely on in this fast-changing industry, it is that appeal to emotion will always sell. And good old-fashioned video ads are a great way to convey a brand’s message in a fun, entertaining way. More importantly, video marketing is one of the few channels that does not ‘overload’ consumers. So, it’s not surprising that 91% of people say they want to see more video content from brands — according to Wyzowl’s best video marketing campaigns statistics report for 2025. And if you want to see which ads generate the most views, here are some top-performing examples from this year.
Apple: Entire Apple at Work Campaign
Apple is truly a mastermind when it comes to advertising. Back in 2019, the company won a commercial award for its Work from Home ad, which is not surprising — the video was fun, relatable, and very descriptive of the chaos all remote employees had to deal with during the COVID-19 lockdown. But the truly astonishing part is that Apple keeps reaping the rewards of its 3-year-old success. What started with a single ad turned into a series of videos with the same humor, characters, and style.
One of the new arrivals, Swiped Mac, shows ‘Apple security at work,’ claiming that “This thing has more security than Area 51!” The video generated 75M YouTube views in 4 months. And, while it is not a classic example of a video ad — the running time alone is 8 minutes, Apple can get away with it because the series is already widespread. And this whole campaign is one of the highest-performing examples of video marketing… at work.
Old Spice: The Expert
Old Spice is also well-known for its creative video ad efforts, and even though this brand does not have a video series with the same character set, its voice and style are very recognizable. One of its 2025 ads, The Expert, generated 19M views in 4 months — mostly because “men have skin, too.” The video is a moderately satiric mockup of female beauty product ads. Here, we have all the classics — the spa, a stranger praising another stranger’s skin, and a man giving beauty advice. Because we all know that ‘the key to great skin is exfoliating and moisturizing,’ Old Spice gives our gentlemanly hero both.
Nike: Only Basketball
Nike has built itself a solid reputation with its sports-themed video ads that show the brand’s product in action. One of Nike’s recent arrivals, Only Basketball, has gained almost 5 million views in just one month. The video is pretty simple— just people in different settings ‘check’ throwing the ball for one minute. There are no punchlines, intricate plots, or unexpected endings — if you do not consider seeing Le Bron James in the end as an unexpected twist, of course.
Amazon: Joy Ride
As one of the largest and most successful retail providers, Amazon knows what people love and, more importantly, how to time it. In 2025, it launched a series of touching ads, one of the top-performing videos around the Super Bowl Cup. Now that the jingle bells are already chiming, it went even further on the emotional scale with its Christmas ad Joy Ride.
The video has everything necessary right now — snow, laughter, and nostalgic appeal strengthened by The Beatles’ In My Life soundtrack. At the time of writing, the ad generated slightly under 300 thousand YouTube views in two weeks after posting, but this count already exceeds most other video views on Amazon’s Official YouTube channel (which has under 600,000 subscribers). Besides, who knows? This heart-warming ad might get more attention soon because it deserves it.
Coca-Cola: Masterpiece
Another major company we all know and love for many things — including its memorable ads. Well, its 2025 addition, Masterpiece, is exactly what the name suggests. In eight months, the video earned an impressive 1.7M views on YouTube alone. In just under two minutes, this ad is set in a museum with 12 real artworks acting as the main characters. The earliest of those, Girl with a Pearl Earring, was painted in 1665 by a Dutch painter, Johannes Vermeer, and the latest, in 2022, was painted by a South African artist, Wonder Buhle Mbambo.
The visuals in that video are truly stunning — and not just because art masterpieces are passing a Coca-Cola bottle until it finally reaches a dozing art student who needs the refreshment. It’s a great example of animation and creativity with no text script at all — because those pictures speak for themselves.
NFL: Run with It
Even though the NFL does not need much advertising — especially around the Super Bowl season — the League does create incredible videos that promote its message. Its 2025 Super Bowl campaign, Run with It, is a perfect example of how old institutions can embrace new values and keep promoting those values to large audiences. The video, featuring Diana Flores, a Mexican flag football quarterback player, is dedicated to all ‘the women pushing football further.’
Flores is a perfect choice for this video — her performance stats are downright impressive. The ad also features another well-known sportswoman, Billie Jean King, an American world No.1 tennis player. The video itself is a viral hit — you do not need to care about sports to like it! It has action, humor, and music — definitely deserves the attention it got.
The Farmer’s Dog
Obviously, the NFL is not the only one running marketing campaigns during Super Bowl season — everyone wants some extra attention around this buzzing season. That results in a lot of good ads — sometimes funny, sometimes touching and emotional. The Farmer’s Dog Forever ad belongs to the second type — and make no mistake, it will not leave any pet owner indifferent. Everyone who ever had or has a pet knows that “nothing matters more than years together.” It is this very message that The Farmer’s Dog pet food company promotes in its sweet and heart-warming video.
No wonder the ad has 1.5M YouTube views on the brand’s channel alone and thousands more on other platforms. Because we love our pets. Forever.
“Forever”: The Farmer’s Dog 2024 Super Bowl Commercial
General Motors + Netflix
One more commercial that ran during Super Bowl 2024 but was not directly related to it is an excellent example of creative collaboration. The video does not bury the lead — it gets straight to the point: “General Motors is going electric, and Netflix is joining in by including more EVs in its movies and shows.” Later, we get to enjoy as Will Ferrell drives through different Netflix show settings — The Walking Dead, Bridgerton, Squid Game, and others, engaging with the main characters. It’s fun, it’s short, it’s creative — so let’s give Netflix and EVs “the stage they deserve.” Because it’s the least we can do.
GM Commercial | Will Ferrell | Netflix Commercial | 🏈🏈🏈 Super Bowl Commercial 2024
The wrapping up tip for mere mortals who do not have the same ad and video shooting budget as Apple, NFL, or Nike — no envy! Video marketing works with less flashy, professionally shot content. Especially when brands understand the power of influencer marketing and the reach mid- and micro-influencers have on social media. Instagram, TikTok, and YouTube can be great platforms for combining your own video marketing efforts with user-generated content that millennials and GenZ love so much. And the humorous, emotional appeal from the above ad campaigns will work there, too!
