Video Production for Hiking & Outdoor Equipment Stores

Rising trends toward outdoor recreation and sporting activities paired with a general trend toward health consciousness has contributed to a slight rise in revenue for hiking and outdoor equipment stores, but increasing online competition & competition from discount retailers threatens to impede any further growth across this $7 billion dollar industry. For the hiking & outdoor equipment stores that remain in business, taking action toward boosting digital marketing expenditures & creating an engaging audience experience with video can positively impact store sales. In fact, video production for hiking & outdoor equipment stores can increase audience awareness, boost engagement, and drive product sales that are essential to store success.

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Like many retail organizations, hunting and outdoor equipment stores face stiff competition from ecommerce brands and are faced with an underlying pull toward either making the choice to diversify & offer a digital experience similar to their e-com competitors, or risk slowly losing customers or subsequently experiencing lower than average sales. 

Beverly Boy Productions provides expert video production for hiking & outdoor equipment stores that can create an engaging, interactive, and exciting experience for your audience increasing reach, generating higher overall attention, and ultimately boosting the overall revenue you generate from in-store sales. Our promotional & marketing videos are an essential aspect of any hunting store’s growth campaign and must not be overlooked. The inclusion of video in your store’s existing marketing & advertising campaigns will help you increase your audience reach and boost conversions for your brand that are essential to the success of your store.

Promotional Videos for Hiking & Outdoor Equipment Stores

Promoting the experience that your audience can expect as a result of their decision to purchase hiking or outdoor recreational equipment from your store is essential to creating a sense of FOMO (fear of missing out) among your target market. You want them to feel like they need the products you sell, and to feel as if they can’t go about without them.

Short, engaging, funny and interactive promotional videos are key to creating authentic relationships online that are going to translate into store visits and sales for your brand. It’s also important to create a sense of excitement, and to build hype around your store so that you can draw your target market closer by presenting engaging and interesting video content to them that will:

• Increase their interest in the products that you currently offer for sale.
• Generate hype around upcoming sales or new product releases ahead of introducing them into your store.
• Keep your store front & center in your customers’ mind so that they can’t stop thinking about what you might be up to.
• Create a strong emotional connection between your store and your audience so that they can’t wait to engage next.

Marketing Videos for Hiking & Outdoor Equipment Stores

Marketing video production for hiking & outdoor equipment stores goes beyond the creation of conversion-targeted promotional videos to include video content that is going to connect with your target market & increase reach for your store, boost audience hype around your brand, and increase the level of engagement & interaction prospects participate in between your digital campaigns & your in-store operations.

As a retailer, there are many ways that you can use marketing videos to increase the success of your hiking & outdoor equipment store. With consumers spending upwards of 16 hours weekly engaging in video online, and men spending 40% more time watching online videos than women, it’s vital for hiking and outdoor equipment stores to provide a video experience that is going to connect with & engage their audience.

Training Videos for Hiking & Outdoor Equipment Stores

Training video production for hiking & outdoor equipment stores can have several key benefits including reduced training time, increased training confidence & consistency, and an overall store level reduction in training costs. Retailers that opt to utilize training videos for their new employee onboarding and education are at a key advantage because they can use the video content over and over again presenting several positive benefits including:

• A more engaging & interactive training experience for employees.
• An accessible training experience that employees can appreciate.
• Ease of access in training when compared to the scheduling nightmares that occur if in-person training is necessary.
• Training can be achieved from anywhere, at any point in time, and even repeatedly as necessary for employees that might forget or need further assistance.

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For large retailers, the cost savings that come with the production of video based training programs can be tremendous, but they’re equally valuable for smaller hiking & outdoor equipment store owners, too. Store owners save time & money, two very limited resources for most businesses in the retail space.

Interview Videos for Hiking & Outdoor Equipment Stores

Interview video production for hiking & outdoor equipment stores is integral to developing a level of humanization for your business and trust in your brand. Larger consumer audiences often seek detailed guidance from leaders and members of organizations that they engage with, and for retailers that opt to deliver interview videos to these audiences, the benefits can be profound. Expert interviews prove your experience, expertise, and commitment as a member of the organization behind your hiking & outdoor equipment store. Ask Team Beverly Boy about the steps you can take to boost consumer confidence in your business to help you achieve success in the marketing, advertising & growth of your hiking & outdoor equipment store.