Video Production for the CBD Product Manufacturing Industry

The manufacturing of CBD products for sale in retail stores has achieved favorable growth thanks largely to the increasing consumer acceptance of CBD products as well as legislative changes and the adoption of hemp, hemp seeds & hemp products as safe and addressing that CBD had never been part of the DEAs schedule of Controlled Substances. The growing CBD product manufacturing industry represents a $2 billion dollar market that includes nearly 900 businesses operating in the United States. Video production for the CBD product manufacturing industry focuses on generating community awareness around CBD products, educating prospects on CBD uses & safety, and introducing key manufacturing points that can be used to derive audience trust & acceptance for the manufacturing brand.

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Much of the focus on promoting CBD product manufacturing is on creating valuable video content that shows off the manufacturing process, educates the consumer on key points of product production, and provides an engaging & informative connection between your product & your b2b audience that will fuel product sales & revenue growth. Beverly Boy Productions will assist you in the development & production of expert video content for your CBD product manufacturing business in order to connect with and engage your target market, increase client leads & sales, and generate revenue growth for your brand.

Promotional Videos for the CBD Product Manufacturing Industry

Promotional video production for the CBD product manufacturing industry can help you to introduce your target market to the kinds of products you offer for sale allowing your prospects to see the benefits or value behind CBD and the CBD manufacturing process so that they can feel prepared confident enough to purchase CBD supplements, foods, concentrates or other products that are manufactured by your business and that they could later sell or otherwise use in their own business operations.

Think of promotional videos as the conversion-driving content that you’ll introduce at the bottom of your sales funnel as your client or prospective client is prepared to engage & make a purchase decision that directly influences their brand.

Marketing Videos for the CBD Product Manufacturing Industry

Executives prefer video over other forms of media, especially text, when it comes to learning about new products or services that might be of interest to their brand. Marketing video production for the CBD product manufacturing industry can help you to reach more b2b prospects, including executives and key decision-makers, that are responsible for finding and choosing products to sell or otherwise utilize for their own business needs and are therefore directly suited to engaging with your manufacturing business or brand.

Like promotions, marketing videos can help you to achieve a variety of goals for your manufacturing business, but unlike promotional videos, marketing videos are not all about conversions. Marketing videos are used at every stage of the purchase cycle or sales funnel to build awareness, increase consumer confidence, drive conversions, and generate long-standing social proof that is essential to driving industry sales for your firm.

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Training Videos for the CBD Product Manufacturing Industry

Training video production for the CBD product manufacturing industry can have profound benefits in terms of reducing training costs, improving training consistency and saving time, especially in a manufacturing setting. Training videos may be used to provide industry required sales training to teach newly hired or existing employees how to safely engage in manufacturing practices or plant operations. They can also be used to train on a variety of other important concepts above and beyond safety to ensure effective operations, consistency, and efficiency too.

Management typically approves of video based training programs because they:

• Save time without cutting out important training.
• Minimizing training without minimizing the distribution of information.
• Cut back training costs without cutting out important training concepts.
• Make training more consistent across departments, locations, or when training remotely.
• Improve overall training outcomes by enrolling audiences to retain 95% of the messaging.

Consider the use of expert produced training videos if you’re interested in improving the safety, efficiency, and effectiveness of your CBD manufacturing operations.

 Interview Videos for the CBD Product Manufacturing Industry

Gaining the trust of experienced business owners can be quite the challenge, but for a CBD product manufacturing business you must find a way to get businesses & experienced business professionals to trust you and to trust your organization. Creating expert interview videos that showcase your key experience & share your history with those that are responsible for making the decisions to support & purchase from your brand is key.

Interview video production for the CBD product manufacturing industry provides you with a unique opportunity to engage your target audience, share important concepts & key details with them, and, most importantly, to gain their trust. As you build your case for credibility & authority in the CBD industry, you’ll also build a trusting audience of expert business owners that could potentially find value in your CBD manufacturing services. 

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Ask Team Beverly Boy how you can put interview videos to work for your manufacturing business to build clientele and grow your brand.